My #1 business use for Twitter: the Twitter Search Widget
What’s great about Twitter is that everybody uses it in a different way.
For me, the #1 business use of Twitter has got to be the Twitter Search Widget. You can see it in action over there at the bottom of the nav bar on the right (scroll down to see it). For me, it’s a kind of ‘oxygen’ supply to my website. I’ve set it up to pick up mentions of “online reputation”.
What that gives me is a constant, up-to-the-second flow of interesting links into discussions about online reputation management on my site. I don’t know whether or not readers of my blog use it to link off to other things but I certainly do. It’s like having your own news stream on tap – and it’s faster and more responsive than any mainstream media channel. Every day, I’ll come to my own website as a jump off point to get into a wider discussion about online reputation management that’s going on out there.
Oddly enough, the Twitter search widget isn’t exactly easy to find unless you’re looking for it. The link is at the bottom of your Twitter home page titled ‘Goodies’. You set up your search term, tweak how you’d like your widget to appear, then copy and paste the code into your site or blog.