So it’s not business as usual, then?

August 4, 2007 By 2 Comments

6 major companies have withdrawn advertising from Facebook because their ads appeared on a British National Party page. A BBC report quotes Vodafone as saying:

“we were not aware that a Vodafone advertisement would appear next to a British National Party group on Facebook”.

It’s as if nobody ever thought through how online advertising works. The fact that you have no control over the context in which your business appears has, it seems, hit them like a bolt from the blue.

Funnily enough, ‘mu:kaumedia’s Sam Deeks predicted this in a paper for his Masters’ degree at Goldsmiths – all the way back in 1995.

Filed Under: business insight, news Tagged With: ,

‘mu:kaumedia – Tourism 2007 podcasters

August 4, 2007 By Leave a Comment

tourism 2007

We’re going to be podcasting Tourism 2007 – the national tourism and marketing conference coming this year from Torquay, Devon. It’s going to be big with plenty of top speakers, resources and sponsorship opportunities. Listen to conference organiser, Oliver Stone of Alicia Media.

We’ll be putting out a podcast every two weeks running up to the conference, running interactive podcasting demos from the show and uploading the keynote talks and opinions.

We’re looking for sponsorship for each of those podcast episodes as well as the demonstration workshops. The benefits for sponsors include prominent logo links on the Tourism 2007 site, a business feature on the podcast (being promoted to 7,000 businesses every 2 weeks leading up to the show) and prominent branding at the live demos during the show.

If you’re interested, please call Sam on 01822 610841

Filed Under: news Tagged With: ,

4Networking in Exeter

August 3, 2007 By Leave a Comment

I had seven warm leads from this morning’s 4Networking meeting in Exeter – people interested in either audio testimonials or developing business podcasting. Was this the result of our unfeasably large ‘mu:kaumedia show banner?

Or the result of a growing resolve to honour what we’re doing and act ‘as-if’?

It’s probably a bit of both.

Filed Under: news Tagged With: ,

Let’s peer inside the making of a podcast episode

August 2, 2007 By Leave a Comment

I’ve just made up a Podcasting Anonymous 12-Step guide to making a podcast episode:

1. Record things
2. Edit and name individual recordings
3. Organise recordings
4. Edit things into sections
5. Find music & sound effects
6. Draw up a plan
7. Lay sections out onto a time-line & multi-track with music
8. Export whole thing as a guide track
9. Record live commentary over guide track
10. Final edit
11. Export as mp3 and upload
12. Publish

Filed Under: podcasting technique Tagged With: , ,
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