They say that 2008 is lining up to be the year of ‘online reputation management’. I agree. The consumer review, whether clustered in online review sites or splattered through blogs all over the web, has turned conventional marketing on its head – and most operators don’t even know it.
Right now, we’re seeing the rapid growth of ‘online reputation management’ solutions – tools and consultancy services designed to roam the web and harvest what people are saying and suggest ways of countering negative feedback.
We’re interested because ‘mu:kaumedia seems to be working at the opposite end of the process – launching a package designed to stop consumers punishing organisations through the use of the damning review in the first place.
Watch this space. ORM is what the social networking revolution is all about.