Podcast your intellectual capital!

May 16, 2008 By Leave a Comment

Share your knowledge (and market your products and services) with a podcast

Podcasts are a great way of capturing what you’re already doing (talks, seminars, speeches) and giving it away to show people what you do and who you are. This is one of 12 audio seminars by Brian Griffin of Selling Services – a good example of a live seminar podcast and perfect for learning on that commute into work.

This one’s especially for our friends at A1 Business Forum UK.

‘Gaining Appointments By Phone – Phase 1′ from ‘Selling Services With Integrity’ by Brian Griffin, produced by ‘mu:kaumedia.

Filed Under: Benefits of podcasting

Who needs designers anyway?

May 14, 2008 By Leave a Comment

This is excellent. Great fun – especially if you know and loathe that whole “… and that’s not all – you’ll also receive this 32-piece chef’s knife set…” style of advertising.

Worth sitting through. And another great example of viral marketing. When you click through to their site, you’re already feeling good about these people.

Filed Under: marketing

A ‘simple’ audio player plugin…

May 14, 2008 By Leave a Comment

To podcast, you need a reliable host for your media files. I use LibSyn because, touch wood, they offer unlimited bandwidth for a seriously reasonable £2 per month. Yes, you heard it correctly. That means any number of listeners listening to any number of files, day in, day out for just £2 a month.

Now I’m going to link a simple Flash player to a LibSyn URL (where a test file is hosted) and see what happens.

[Some time and considerable frustration later] Ok. I’ve worked out that as soon as I post the URL of an mp3 file, the plug-in embeds a player linked to that file that remains at the bottom of the post even if I edit out (which I did) the original URLs from the post. So that means if I only want one, I’m going to have to delete and re-write this post. [Which I've now done]

Not easy to work out – at all, at all, at all. But at least I’ve got a quick, simple audio player now able to play files from my unlimited bandwidth host, LibSyn. Next stop… ah, creating content. ;-)

Filed Under: podcasting technique

The ‘UC’ Awards 2008

May 13, 2008 By Leave a Comment

Yes, you guessed it! We’re calling for nominations for the first ever ‘Under Construction Awards’ – in search of the world’s most oldest website place-holder ever.

Now this one’s a local beauty – but hey, it’s a mere cherub – at only 14 months out of date. Are there any older ones?

And do you know someone with a website like this? If you do, screenshot it and send us the pic – but better than that, get them to call us! :-)

Filed Under: smile

Communication problem?

May 12, 2008 By Leave a Comment

One of the things that makes WordPress so good for building sites is the range of ‘plugins’ (bits of software that add functionality) created by the wider community.

Getting plugins and installing them is simple. I installed a plugin onto this blog called ‘All-in-one SEO Pack’ without any fuss.

Then the thought struck me: what am I supposed to do with it now?

The ‘how to use’ page (written by the person who developed the software) is, to put it bluntly, pretty indecipherable. As a result, I’m currently not using it… yet.

Have the people who make social media software and who build the social media spaces given up explaining what it does or how it works? Or have they simply lost the ability to articulate their ideas in writing?

Whichever it is, it’s no surprise that so many 40+ year old business owners just can’t fathom this stuff.

Filed Under: blogging technique, GRRRR!!!

It’s that quick, Bartercard

May 9, 2008 By Leave a Comment

Just had a conversation with Karen at Bartercard about using a blog to present their ‘Keen To Trade’ information. Ideal way to do it: update it when it comes in (instead of once a week), available 24/7 to interested Bartercard members, invites comments / questions – and turns all that information into Google-visible content too.

Filed Under: marketing, news

We’ve arrived

May 8, 2008 By Leave a Comment

Well, this is the first post to our blog in its new location at www.mukaumedia.co.uk!

I approach learning about WordPress the way I used to learn about things as a kid: change 1 thing at a time and see what happens.

I’m learning that WordPress blogs are a fantastic entry point for people who want to create and control their own content – but I’m also learning that there is, if anything, a widening canyon between the ordinary non-technical business person and the technology (like WordPress) that needs to be bridged.

And it seems like there are fewer and fewer people capable of building that bridge – and that’s where we come in.

Filed Under: news

New focus for ‘mu:kau and ‘mu:kaumedia

May 2, 2008 By Leave a Comment

Two new sites in development – www.mukaumedia.co.uk and www.mukau.co.uk. The changes represent the two sides to our business; Feedback and online reputation management and Podcasting and Blogging.

Both are being put together using WordPress software. Why? Because we want control.

Goodbye to the first site we had built by ROKK Media in Exeter. Very pretty graphically, totally static (no updated content) and entirely Google invisible.

Goodbye to the second site we had built by Lazymouse in Exeter. Great at the time, but with a not very intuitive CMS interface and a struggle to control and edit from the start.

Hello to the kind of web presence that brings you almost effortless Google visibility and lets you spend time creating interesting content instead of fighting with code.

Filed Under: news

Ding! Another villain in the Spam Hall Of Shame

May 2, 2008 By Leave a Comment

Ad Trader wins the Bronze Spam Award for continuing to send marketing emails after we unsubscribed. This, ahem, oversight or glitch seems surprisingly common.

The law says you have to provide an ‘unsubscribe’ option and Ad Trader does. But the law doesn’t have much concrete to say on what happens if the link – miraculously – doesn’t work.

Filed Under: GRRRR!!!

The Purple Heart Guilt Spam award – goes to… FACEBOOK!

May 1, 2008 By Leave a Comment

This is how ‘Guilt Spam’ works. Friend sends Good Karma request on Facebook. You have 2 options: you either accept (and give all your data to the Good Karma application, which I don’t want to do) OR you ‘ignore’ your friend.

All I can do is send my friend a message saying ‘I’m not ignoring you, I just don’t want to keep giving people I don’t know my personal data”. Their likely response? “Oh, lighten up you miserable old sod” – adding a dash of ‘peer pressure’ to the proceedings.

That’s why I consider Facebook to be one big, fat Guilt Spam application because the whole thing is designed to exploit people’s desire not to reject or be rejected to extract and sell on (“share”) valuable marketing data.

Filed Under: GRRRR!!!
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