UK online reputation management
** Theme reconstruction / tweaking in progress **
Image: Cassandra Photography
“How do I reduce my overheads?” Asks Steve Haggart of InBusiness Commercial Interiors.
There will be another ‘Reverse Dragon’s Den’ free event in Exeter on 11th July. More details here.
Click here to download this podcast or use the player (below) to listen now. [Click here to listen to the full 52 minute podcast (R-Click to download).]
Yesterday, our blog stats showed a StatCounter.com page as one of the ‘referring URLs’.
That means someone came to our blog from their StatCounter.com stats page (after I’d visited their site from our site).
In fact, I’d visited their site to get a graphic for our client list. Noticing my visit, they’d clicked backwards to our site. Nothing unusual about that.
What is unusual is what happened when I clicked on the referring URL. I found myself on a StatCounter.com page – logged in to our client’s account!
So, StatCounter.com, if you’re listening: in the words of the legendary Larry Grayson -
“Shut that door!” 
We’re excited to be developing a product – with the support of Iain Scott of Enterprise Island fame – that pulls together audio, video, text, images and all manner of social media gadgets and gizmos into a simple, powerful communication hub that anyone can use.
As well as knowing how to get their messages across using all the new ‘word-of-mouth’ social media platforms, businesses also need to develop listening skills in the online world so that customers feel they’re being heard.
Our product encourages two-way communication, feedback and response to resolve issues before they become online reputation problems.
Question 3 of 10: “With strict employment laws putting many businesses off recruiting, what do you think is the best business model for growth: recruiting employees or using contractors?” – Gary of Let’s Face IT
TBX1 are holding another Dragon’s Den free business networking event at the Exeter Court Hotel, Kennford on Friday 11th July. Please book via The Business Exchange website.
To download the audio, R-click here
To listen now, click on the player (below). [Click here to listen to the full 52 minute podcast (R-Click to download).]
Image: Cassandra Photography
Question 2 of 10: “Bearing in mind that the only way I’m going to make money is to attract customers, how am I going to attract more?” – Chris Menlove-Platt of JSA Development.
Would you like to put a question to the panel at the next ‘Reverse Dragon’s Den’ in Exeter? If so, then please come along to the next event – it’s free and it’s a good networking opportunity, too.
The venue is the Exeter Court Hotel, Kennford on Friday 11th July. Please book via The Business Exchange website.
To download the audio, R-click here. To listen now, click on the player (below)
[Click here to listen to the full 52 minute podcast (R-Click to download).]
This amazing package lets your staff create regular revision podcasts featuring audio, video, text and images through your own powerful, great looking site.
Adding content is as simple as making a phone call and sending an email.
Students can sort podcasts by subject or by teacher and either listen there and then on the PC or pick up the full podcast via iTunes and listen on their mp3 players.
Our revision podcast is a powerful two-way communication vehicle to keep your students informed and motivated all year round – and to capture feedback back from them.
The package includes:
• A bespoke, branded, highly Google-visible site (search for ‘revision podcast’ and look out for our demo to see how effective our sites are)
• 36 x 3 minute audio podcasts per year & image treatment / text editing / keyword writing
• podcast published via iTunes
• interactive ‘star’ rating feedback with stats (showing most popular podcasts)
• search engine optimisation on site
• domain name registration (if required) plus domain hosting
• unlimited bandwidth hosting for audio & video (so no traffic limitations or charges)
• a simple web interface for schools / colleges to manage and select revision recordings for inclusion in podcast
We’ve made the process easy. No IT issues, no long drawn out design process, no hidden costs or management fees. One price and it will do exactly what it says on the tin.
If you’d like to find out more about how your college or school can benefit from this package, please call Sam now on 01822 610841
‘Customise your permalinks’: a self-destruct button for the unwary?Oops, I did it again.
In your settings, WordPress gives you simple click-box options to change your default numeric post URLs to more search-engine friendly ‘wordy’ URLs.
Naturally, you’ll be tempted to go ahead and do that. DON’T! Stop! Look! Listen – and call the person whose servers your domain sits on first.
It may be that you need something set on your servers before clicking those options in WordPress. Why? Because if it isn’t set, your attempt to redefine your permalink structure could – at the check of a little radio box – instantly render your site gone. As in invisible; non-existent.
If you’re a serious techie and you run your own server, no problem. Otherwise this is equivalent to a throbbing red ‘self destruct’ button on the WordPress dashboard. I should know. I’ve already pressed it twice.
If you’ve pressed the button and your site has disappeared, don’t panic.
Just stop, go to bed (DON’T mess about with your FTP and DON’T consult the Codex as it will only confuse and depress you more) and get ready to make friends with your web host first thing in the morning.
Luckily, I’m already friends with the now-almost-saintly Gordon Henderson of Drogon Systems and he fixed the problem before I even got out of bed this morning.
Just now, I visited the ‘blog’ of a regional web designer. The first thing that struck me was that his blog archives go back to 2004. Wow, I thought. I’ve got to see this. The guy’s a blogging pioneer! Naturally, I took a look at the earliest blog posts – and realised (with some disappointment) that the content was from an online article bank.
In fact, almost every post I looked at (with very few exceptions) from 2004 to the present day turned out to be the same kind of syndicated online marketing content.
Are they smarter than me because they buy in their keyword-rich content while I sit here labouring over mine?
What do you think?
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