Red list, blue list. Don’t worry, there isn’t a Google ad in sight

You’re in an Ad-free zone at last. And a red list, blue list free zone, too for that matter.

Isn’t it refreshing. OK, so I’ve done the Google Trends thing where I’ve jumped on some search phrase that’s hot but with little competition. And here you are.

I know you’re going to go again pretty soon, just wanted to say ‘hello’ and hope you have a nice onward surf. If you feel cheated then I’m sorry – I just wanted to see what kind of position we could get for that phrase – but at least we didn’t rip you off with some shitty ads all over the place, and at least I’m a real person.

I tell you what – if you read this far, why not say hello and let’s get something real out of this whole, sorry Trend thing. Call our voicemail number +44 1752 548771 and we’ll put you on our next podcast.  Or comment here.

Ok, thanks for your time. Cheers

Google Trends: the best and the worst of the internet

Does Google Trends reflect or increase the spamminess of the web?

trendsWe discussed Google Trends the other day in The Mu Show with Guy Dub (producer of this video showing you how to use Trends to create extra blog traffic).   It’s an application in Google that shows you the 100 hottest search phrases in Google at that moment.

And it’s constantly changing so you can keep track of up-to-the-minute trends.

At first, it looks like a bizarre mix of subjects – making you wonder what the logic is behind all those searches.

Until, of course, you realise that the underlying logic is TV.

The hottest search phrase in the US are either TV quiz questions (“What happened in London on September 7th 1859″ for something called the ‘Marriott Giveaway Quiz’) or reaction to TV events like Rick Astley’s surreal (internet swindle) best act ever award at the MTV awards. [Read more...]

Lupe Velez drowned in her own toilet bowl?! Thanks, Cheeta

Without you I’d never have known who Lupe Velez was – let alone how she met her unsanitory end!

Me CheetaIf, like me, you grew up sometime in the 60s, you’ll be imprinted with the Johnny Weissmuller ‘Tarzan’ films of the late 30s and early 40s.

I remember them playing on TV again in the late 70s and then they just seemed to disappear. Umgawa.

None of us knew what happened to Tarzan, Jane or Cheeta. Even fewer of us cared what happened to that arrogant little shit, Boy.

“Me, Cheeta” changes all that.

Written by the only surviving member of Tarzan’s family this book will have you simultaneously longing for an era you never grew up in, pining for black and white people you never met and wishing you could fly out and meet the chimp himself before he goes to the great escarpment in the sky and there’s no-one left to tell the tale any more.

This book didn’t so much jump off the display at me as perform a backflip while smoking three Luckys and knocking back a cocktail or two.

I had to buy it. I advise you to do the same – it’s great. Ah, the old days….

Podcasting in Devon and Cornwall? Talk to us

pod kitIf you’re a Devon or Cornwall business interested in podcasting – give us a call

Silly name aside, podcasting is an incredibly powerful way to get your business known, liked and trusted - and as we know, people prefer to buy from people they know, like and trust.

You can turn your customers’ ‘dead time’ into ‘getting to know YOU‘ time. You can turn your employees commute into learning time (and save a fortune on workshop attendance and materials).

You can turn what you know about your industry into valuable insights that will give prospects the confidence to choose YOU over the competition

You can become the voice of your industry niche, quickly, easily, inexpensively – and have fun doing it, too.

And you can let your existing happy customers sell your business for you with audio testimonials and audio case studies.

We are the first word in podcasting in the South West UK providing fast, flexible and mobile podcasting that will get your content out to the world in hours, not weeks. LIsten to some of our samples here – and check out our client list here.

Coupled to the huge Google power of blogging and social media strategies, we can turn your thoughts, ideas and insights into valuable intellectual property.

Podcasting is about seizing opportunities now, not later – so if you’re thinking about podcasting, stop thinking and call ‘ mu:kaumedia now!

‘mu:kaumedia (pronounced moo cow!) 01822 610841

Internet marketing / online marketing in Devon – the Mu tip

Guy DubWhere would I go for cutting edge internet marketing in Devon?

To the guy who’s #1 and #3 in the natural search engine results – Guy Dub of dubonlinemarketing.co.uk.

He’s smart, ethical and he actually lives in Exeter. And despite a logo that looks like a 1970s cigarette brand, he’s definitely worth talking to if you want to know how to boost your online traffic.

Listen to Guy talking about Google Trends in The Mu Show podcast – and expect more from him here soon.

Even the feedback you ask for is meaningless..

… if you don’t allow it to challenge your assumptions

Earlier this year, I evaluated a site and in my feedback pointed out that the biggest threat was that their claimed benefits were in fact, ‘non-benefits’. Like many, many businesses, they had decided that what they wanted the benefits to be = what the benefits actually were for their customers

And like so many businesses, I was pretty sure that they weren’t listening when I gave them my report (both in writing and verbally). Why? Because my feedback challenged their fundamental assumptions about what the experience of their site was like for their customers.

Today I received an email announcing that the site is shutting down. I’m sorry to see it, but it’s no surprise.

It serves to remind me once again that inflexible assumptions about the benefits our products and services is the quickest way out of business.

Touch Local: feedback

Thread removed after legal threat from Touch Local solicitors

Touch local logo

Update: March 24th 2010

I’ve taken down the original thread after receiving a letter from Touch Local’s solicitors in which they held me accountable for initiating and publishing a ‘defamatory’ thread about Touch Local.

I disagree with that view for a number of reasons, but I’m not interested in arguing the toss in an expensive court case.

A defense against the charge of defamation is ‘truth’.  While I can’t prove the ‘truth’ of the comments that those unhappy customers posted (hence my decision to take the thread down), I can for the 12 facts in the explanation (below).

When all’s said and done, how well a company deals with feedback in the public arena is ultimately its own business. While I’m happy to help bridge the gap between a company and its unhappy customers (as I tried to do in this situation) I’m certainly not willing to fight them for the privilege :-)

FACT 1: In 2008 I wrote a post about TouchLocal offering them feedback from an online marketing point of view on why I didn’t complete my free listing on their site. Nowhere in that post did I use the word ‘scam’ or imply that Touch Local were anything other than a respectable business. Click here to read the original text. Nothing defamatory there, you’ll agree?

FACT 2: A year later, Google traffic to that post suddenly increased.

FACT 3: The keyphrase those visitors came in on was “touch local sc@m” (I have, of course, replaced the ‘a’). I have my site stats to prove this – however, the important thing to note is this: I didn’t type those words into Google (or write them in my post!) – Touch Local’s customers did.

FACT 4: Google returned my blog in the search results because of its title (‘Touch Local: Feedback”) and – presumably – because ‘scam’ is a keyword found across my site

FACT 5: Many of those visitors commented to express their dissatisfaction with Touch Local about a particular situation (one which prompted them to do that Google search)

FACT 6: I chose to publish their comments – expressed as their personal experiences and opinions.

FACT 7: Touch Local became aware of the thread and contacted me, asking what I thought they should do about the situation.

FACT 8: I gave them advice and offered for them to use this blog to a) learn what they could from these unhappy customers and b) as a platform to be seen to resolve the issues for free. I have a professional interest in helping people to repair reputation damage by addressing it publicly and not covering it up.

FACT 9: Touch Local thanked me for that advice and took advantage of my offer to post on this site to make contact with any customers with issues and try to put things right.

FACT 10: At the point of TL’s last communication they had successfully resolved the issue with 4 of the people who commented on the thread

FACT 11: Touch Local then asked me to remove any instances where those customers called the company a ‘scam’.  I agreed to do that and remove some personal references.

FACT 12: 18th March 2010 I received a letter from Touch Local’s solicitors claiming that the content and tone of the comments on the thread were ‘untrue and highly defamatory’. Their letter, however, noted their client’s ‘appreciation’ of my efforts to ‘mediate’ with the aggrieved parties.

Blog comment spam: is it? isn’t it?

How to decide if comments to your blog are spam or not

First of all, expect all comments to be spam. The web exists for trash marketers, not for you and your precious content. Make sure that you have ‘moderate comments’ switched on (so that nothing goes up without your approval) and use some kind of ‘captcha’ system that sorts the humans from the robots by asking a question that only a human could answer.

Even with a ‘captcha’ system, expect plenty of human comment spammers.

These will be people who write (or paste) some quick, usually vague-sounding comment for the sole purpose of leaving a link to their trash. If the comment looks vague, it’s usually because it’s spam.

There are several things to consider when reviewing a ‘comment’. Does it actually reference anything specific in your post? Does it point to a site selling something? Does it even make sense?

I’ve got a pretty good feel for what’s spam and what isn’t but just to be sure, here are two things to help you decide.

1) Copy the comment (or the first sentence):

“Oooo! This is a point mentioned. I like when everything in place while it is understandable to mere mortals.” (Yeah, right…!)

Paste it into Google in speech marks and search. If you see it appear elsewhere, it’s 100% spam. Delete.

Of course, the fact that you can see this spam comment on those blogs at all is because they either haven’t used ‘comment moderation’ in their blog control panel or they have but they just don’t know comment spam when they see it. Doh!

2) If in doubt, remember this is your blog and always ask yourself this question: “does this comment add value to my site and a readers’ experience of it?”. If the answer is “no”, just delete.

The Mu Show #2

. listen now

Welcome to The Mu Show #2. This week’s great marketing tip is how to put Google Trends to work with your blog to create huge blobs of traffic to your site – courtesy Guy Dub of dubonlinemarketing.co.uk in Exeter.

And our Dripping Tap is dripping harder and harder on PayPal and we hear from Steve Deeks (over the wail of a warming up F1 engine at Silverstone) about his personal grudge against PayPal. Who knows, maybe they’ll get back to us and tell us they’re ready to listen and stop people scamming?

Also in this week’s tasteful show: saveloy-swallowing animals, breakfast vomit and ‘who’s nicked me pumpkin lid?’

Obama name shock!

Obama’s name is pretty amazing when you stop and think about it..

Osbama

It’s not just the fact that his middle name is that of a former US public enemy #1, it’s also the fact this his first name is one letter away from the reigning (waning?) US public enemy #1!

Can you imagine if a certain Mr. Clement Benito Hatler had been elected British Prime Minister in 1945? Or if a Mr. Harry Adolf Horohito had taken over as US president on Roosevelt’s death in the same year?

Like, totally weird or what?

Anyway, name-games aside, good luck to you, Barack Hussain Obama. Let’s hope this is a great new beginning for the US and her emulators around the world.