Overnight Spotify gave me 5 invites. Great marketing move.

Since their on-site blurb said that invites only came with paid membership, I’d like to think it’s because their clever online reputation monitoring picked up that I blogged positively about it.

Either way, I enjoyed inviting 5 friends. That’s a great piece of marketing.

I used Spotify last night (New Year’s Eve) to power our music at home, resulting in a really nice mix of stuff I’d never normally listen to plus a few deliberate forays down the cul-de-sacs of Memory Lane…

I got an ad every hour or so which was entirely bearable. It remains to be seen whether the premium proposition is irresistible but the battle is half won already with a product I feel good about.

Thanks, Spotify – and well done. A great online reputation / marketing example.