Archive for February, 2009

A pretty good day at work

Yesterday was a pretty good day at work.  Why?

I went to bed feeling satisfied with yesterday.  Since job satisfaction is one of the Holy Grails (can there be more than one?) of business, it’s worth looking at what happened and thinking about why it felt so good.

Here’s my quick diary of the day:

Got up. Coached my colleague over coffee – got him fired up for the day. Walked to work discussing our values. Found 4 £ coins crossing the road. Decided they represented our 4 shared values: awareness, lightness, honesty and courage.  Picked up two coins each.  Stopped to watch guys pruning huge trees with chainsaws.  Had healthy breakfast at work (Greek yoghurt, fruit, nuts, oats, honey).

Worked in the office til 2.  Walked to mate’s flat, put on smart jacket.  Headed off to Central London to meet hedge fund client.  “One of our guys made £4m yesterday”. Ok.  Had great session with client.

Came out, walked around Tottenham Court Rd.  Went to music shops and Chinese herbalist.  Walked from Covent Garden back to Borough on a lovely, grey Londony day talking about stuff all the way – and doing the ‘Tavi Walk’ – slow.

Back to office.  Round of for 1/2 hour, then home for Sushi (ordered online).  Plug in telly wires for Champions League footie (Man U. v. Inter Milan) – enjoyed horizontally with fat tummy.  Then bed.

So what are the components of a pretty good day at work?  Being able to work with friends.  The feeling of being valued by the people I work with (our company and clients).  A sense of being in charge of our own destiny.  Working at something that means something more than just working for the sake of it (focused on our shared values).

As much physical exercise as possible; being out and about meeting people (not staying in an office all day).  Less computer, more fresh air.

Good food, plenty of sleep.  A sense of contentment at the end of the day.

Sales training course audio for people with integrity

Brian Griffin’s ‘Selling Services With Integrity’ audio seminars – 3 audio CD set still available

Listen to the intro here.

Sample seminar ‘Gaining Appointments by Phone – Phase 1′ here.

If you hate the hard sell but need to generate more business in this tough economic climate, you could use ‘Selling Services With Integrity’ from the UK’s Brian Griffin.

13 live audio seminars take you through the whole sales process in plain English that anyone (even I!) can understand.

This product is ideal for those people who need to sell more of their professional services – and feel good about themselves too!

If you like the samples, you can buy here.

Little video site guides. Really, really not very welcome. Honestly.

I don’t even know what these things are called…but I sure do hate ‘em

I clicked a link left by someone on this site and arrived at this. Out pops a little man to help me.

Now I don’t know how to tell him this (literally): I don’t want his help.  In the nicest possible way. I don’t want his intrusion onto my desktop and I don’t want the shock of his loud voice suddenly blasting from my MacBook in this office.

There are many ways I could explain why this approach doesn’t work for me.

Perhaps the simplest is to quote myself verbatim as I frantically hit the volume-off button on my keyboard.

“FUCK RIGHT OFF!”

I’m sorry to be direct but in the interests of honest feedback, I hope you’ll forgive my uncharacteristic forthrightness.

I think I’d be concerned if the marketing gimmick I put at the front of my website sent people away with such a strong negative reaction.  Perhaps they don’t know because people like me don’t tell them.

Would you?

SiliconGranny: watch out young techno twerps

Here comes The Silicon Granny

Take one talented 65 year-old woman (my mum) and point her in a different direction where her skills can make a difference.  Result? The Silicon Granny.  She’s web-savvy, digitally-equipped and mad as hell that older people don’t get to enjoy all that technology has to offer.  Yet.

We’re going to have some fun with this site. We might as well.  Life’s too short.  Given her age – and I don’t mean to be insensitive about this – SiliconGranny is something of a time-limited proposition :-)

London Eye pictures prove London’s got ‘an ‘eart

Pictures courtesy random act of kindness at London Eye

I met my mum at Waterloo this evening to go for a walk along the river.  We came to the London Eye and decided on the spur of the moment to go on it.

I’d never been on it in all those years.  Amazingly, there was no queue at all.  Perfect spontaneous idea!

Until we asked one of the guys on the gate how much it was.  “£15 for adults, £12 for seniors” said the man.  Not originally planning to take a flight on the eye, I’d only brought £25 with me.

“Ah,” I said “I didn’t bring enough money” turning to walk away.

“Come here” said the man, motioning to the gate he was opening “On you go.  Enjoy yourselves”

Just like that.  What what a wonderful gesture.

BA London Eye, if you’re reading this, that man made our evening.  Thank you.


How to get extra traffic to your blog / site

Responding to what’s going on with the right titles is key to driving extra traffic to your site

Would you like hundreds or thousands of extra visitors to your site? It’s not that hard to do. Here’s how:

1) Set up a blog. Either add one as part of your existing site or create your site AS a blog (we did).

2) Keep your eye on what’s going on in the world so you know what people are searching for in Google. Google Trends will tell you the top 100 US searches. Watching TV will give you other clues. Breaking news will create waves of search traffic.

3) Write posts about the things people are searching for – with the keywords upfront in the titles. Make sure you re-iterate those keyphrases / words in a header at the start of your post.

Here’s a real world example.

Late December, someone sent me an invite to a free music streaming service called Spotify. I signed up, downloaded the player and dived into enjoying the music. It was clear that Spotify were marketing this service via ‘invites’. Each new sign-up got 5 or so invites to share with friends.

[ding!] Opportunity [ding!] It was obvious that invitations were limited but as soon as people heard about Spotify, they would be searching Google for invitations.

So I posted here to ‘harness’ that traffic.

To arrive at the keywords/phrases I asked myself what people would be searching for. “How do I get a Spotify invitation?” was my choice of phrase. So that was my title. I followed that with a header: “How do you get a Spotify ‘free account’ invitation?”

The result? Top of Google for that search question. So lots of visitors – including Spotify who gave me loads of invites to give away on their behalf. Benefit to them? I did their marketing for them.

Benefit to me? 2000+ extra music-loving visitors a week.

So that’s the principle. It’s mechanically quite easy. There’s nothing magical about this site or the posts I make. Now you can see that the mysterious – and dreaded – ’search engine optimisation’ (SEO) simply means putting the right keywords in your post title.

If you’ve got a blog, go away and play. If you haven’t, get one started and play. Spend a few weeks just hooking into Google traffic to see how easy it is.

The next thing we’ll look at is how to use the same technique to get extra traffic from your target market to your site.

Satellite crash: oh, no the sky’s full of shotguns

News just in of a crash of two satellites in orbit above the earth.

But just what were those satellites carrying? Hmm?

“This is an event that really makes us realize that things are not so straightforward as we originally thought,” said Francisco Diego, a senior research fellow in physics and astronomy at University College London.

“The problem with collisions like this is that they don’t destroy satellites, they just create smaller ones, like fast moving shotguns, that are potentially much more damaging,” said Diego.

A sky full of fast moving shotguns.  Surreal.

Sony camcorder with external mic input jack?

Anyone else getting nowhere looking for a Sony video camera you can plug a mic into??

I’ve spent over an hour doing Google searches trying to find a Sony camera (actually ANY camera) that has an external microphone input.

Why?  Because as any online media producer knows, most video cameras will give you acceptable image results, but none will give you the audio quality you require.  That’s not because the onboard mics are bad, it’s simply because you need to mic from up close to get acceptable quality.

So. You go to the web and search for what you need.  And you use every combination of words you can think of: video camera, camcorder, mic input, external mic and so on.

Do you think that any of the sellers or manufacturers out there leap out to satisfy that need?  Nope.  Nothing but thousands of tangential, inconsequential references – mostly from people as frustrated as me, looking for the same thing.

So I called Sony UK customer service.

“I’ve got a need that your website isn’t satisfying” I began to the bored front-line Customer Services girl. “I’d like to speak to someone in marketing about it.  It’s a missed opportunity because I know there are quite a few people looking for the same thing”

“I’m sorry” she said “We don’t pacifically (sic) have a marketing department”.

“Oh you do” I told her.  “Yes but they don’t have a customer facing role” she answered back.  At this point I lost the motivation to teach this corporate giant the basics of a customer-focused (as opposed to ‘product-obsessed’) marketing strategy.

Nevertheless, at least she tried to do her best to meet my need.  After 10 minutes on hold listening to horrible music, she returned to say “We do have one – it’s the DCRVX2100E”

Ah yes. This one.

Isn’t it idiotic that I KNOW there are other, cheaper cameras in their product range that have mic inputs.  I JUST CAN’T FIND WHICH ONES and nor can they when asked.

Save yourself 1hr searching online and call Sony UK Customer Services on 08705 111 999.  Be warned, you won’t find out what you need to know – just what they’re geared up to tell you.

Sony, if you want to talk to me about how to make your marketing more customer focussed, I’m available on a consultancy day rate.

Do I need a TV licence to watch TV on my laptop?

According to the BBC, you need a licence to watch ‘live’ TV on your computer

If you go the BBC website, you can watch a fair selection of past programmes via the ‘iPlayer’.  Great idea.  It caters for just about as much TV as I can be bothered to watch.

But this morning, I clicked on the ‘watch live’ button on the BBC website.  Actually, no I didn’t (and this has a bearing).  I clicked on a link labeled ‘Live BBC News channel’.

I went through to page playing BBC Breakfast news in a player, just like iPlayer.  Only at the bottom, it told me that I needed a licence to watch ‘tv as its being broadcast’.

Interesting.  So, assuming I didn’t have a TV licence already, that would mean I’m already breaking the law by following that link?  How long do I have to watch it to be guilty?

And does it also mean if I have one of those Tivo-style things and I watch everything with a 10 second delay I’m not actually watching it ‘as its being broadcast’?

Plenty to think about, while I listened to the BBC Breakfast presenters and posted on my blog. Has the  law changed regarding ‘TV receiving equipment’?  Is my MacBook really a piece of equipment capable of receiving TV pictures?  And of course, the fun part – how could anyone ever enforce this?

Try to imagine the grey men arriving at the door: “Good afternoon, Sir.  Our records show that someone watched 15 minutes of live BBC TV from the IP address associated with your ISP account registered to this address”?

And the reply: “Probably.  This is Starbucks…” .

And here’s an additional thought: given that the warning isn’t located at the point where you click the ‘Live BBC news channel’ link but on the page with the ‘live TV’ picture, isn’t this some form of entrapment?  By the time you’ve read the message, you’ve broken the law (according to the BBC).  I can’t see this standing up in court, can you?

Oh, and finally.  It seems its ‘licence’. With a damned ‘c’ ok?  A ‘c’.  Remember.  I had to go through and change it.  Which will knacker up the Google indexing of this post (not to mention miss out half the people searching this key phrase with the other spelling). But at least I’ll get it right the next time it comes up in one of those infuriating ‘how thick is everyone?’ spelling tests. :-)

Zeitgeist The Movie and ‘truth’ (Edward L Winston keep up the good work!)

A friend sent me a link to ‘Zeitgeist – The Movie’ and said I should take a look. I did. It’s worrying stuff.

Why?  Because it reveals that far from helping us transcend our historical tendency to control, distort and manipulate the ‘truth’, the internet is accelerating this process and ‘Zeitgeist – The Movie’ is a perfect – and frankly scary – example of how.

In her podcast a few months ago, Nancy Williams quoted someone defining truth as ‘information about which there is no serious dispute’.

It’s not important who it was. What matters to me is that definition has been burrowing around inside my thinking for the last couple of months… worrying me.

Why? Let’s consider that definition carefully. Truth is information about which there is no serious dispute.

That means, first and foremost, things that people agree on.

But it means more. The definition also includes things that people can’t be bothered to dispute. And things that people aren’t able, or allowed, to dispute. This is chillingly familiar in our experience of the 20th century. After all, it’s the first principle of controlling information applied by any government – good or bad.

And this is where we return to Zeitgeist (without even critiquing its content, as Ed Winston does brilliantly here). The first problem for me with this kind of internet documentary is that it is propaganda – a single-viewpoint-communication designed specifically to produce an emotional response.

The second problem is that it is streamed into our homes in a way that is hard to dispute. 2hrs of powerful and seductive visual and sonic experience, a relentless flow of information designed to dissuade the viewer from stopping, considering, researching or challenging. We know this to be true. It’s how television works – and why advertisers pay so much money for TV companies to deliver your uncritical, stupified brain to them for marketing.

Zeitgeist The Movie vs. Ed Winston’s puny little text site for the minority of viewers who are interested in disputing the information. No contest :-)

All of which, rather worryingly, according to our definition, makes whatever Zeitgeist has to say effectively true.

Funnily enough, at the level of its content, the fact that our capitalist culture is founded on, and fuelled by, greed, corruption and moral bankruptcy comes as no surprise to me – and if this video actually helped people come to that realisation (in the same kind of way that Eckhart Tolle does in his amazing new book ‘A New Earth‘) I’d be encouraged by it – and encouraging about it.

But it doesn’t, because it’s about conspiracy and conspiracy is always couched in disempowering ‘us v. them’ terms, setting us up as ‘the manipulated’ against them, the ‘manipulators’. It’s a victim story we find powerfully familiar and comforting – materially and spiritually. Other people doing stuff to us.

Why do we enjoy conspiracies so much? Perhaps Zeitgeist shows us the answer to this. Maybe its because belief in a wicked ‘them’ allows us to believe in an innocent ‘us’. It’s not our actions that have brought about the meltdown of our global economic systems or the destruction of the global ecosystem. It’s theirs! Theirs and those of their evil conspirators!

“International bankers sought to bring about a condition of despair, so that they might emerge the rulers of us all”.

Forget ‘international bankers’. How much of your own life is shaped by it? Where, exactly, in your pursuit of wealth, your dreams of fame or success are you so different? When are we going to climb out of the ‘win-lose’ trench?

The big scary conspiracy stuff is just a way of focusing the destructive greed and corruption of capitalism away from ourselves into some kind of external ‘other’ that we can make into a scapegoat for all that’s wrong with our world. It’s never been any different, whether we’ve pointed our fingers at heathens, Jews, Communists or, more recently, financial speculators. Our continuing unwillingness to take personal responsibility is probably the biggest barrier to our evolution – and Zeitgeist just an example that unwillingness.

Remember this definition for the internet age: truth is information about which there is no serious dispute – and as the wholesale swallowing of Zeitgeist proves, truth is becoming that which nobody has inclination – or the faculties – any longer to contest.