Google amnesia

Google is forgetting the world before it.

I stumbled on a site called ‘Twitt(url)y‘ that lists the top mentioned URLs in Twitter.  Apparently, the hottest URL is this one: Parasitic Flies Turn Fire Ants Into Zombies.  Catchy.  A quick click takes us to a Yahoo news page telling this somewhat lurid story of a fly whose larvae hollow out ants’ brains and.. and.. you get the picture.

No surprise this story catches the popular imagination.  It’s deliciously shuddersome in a way that links nicely into the Zombie obsession that early teens seem to currently exhibit (thanks in no small part to the legitimised blood-thirstiness of XBox titles like ‘Resident Evil).

But what really interested me is that this story reminded me of one I read when I was just about entering my teens – way, way back in the internet-free mid 1970s.  I read of a virus that entered an ant’s brain, turned it into a zombie, took control and forced the ant to march to the tip of a blade of grass.  There it would wait until a passing sheep grazed it, at which point it would attack the sheep’s nervous system before passing out of the sheep in it’s urine onto the grass at which point the cycle would begin again.

Prompted by Twitt(url)y, I tried to find that old story but Google proved unequal to the task.  The effort reminded me that Google is only useful if you can name the thing you want to find.  It’s a ‘find’ engine. Perfect for shopping, not so good for learning.  By trashing the familiar hierarchies of knowledge that we depended on for most of our history, google-man will lose access to any information that he himself hasn’t named and tagged.

What does that mean? Well it’s hard to understand the significance of the idea until you go to Google and try to find some reference to a piece of information from the pre-Google era and discover it’s no longer accessible.  It may be there (somewhere) but if the means of recovering are inadequate then it is to all intents and purposes history.

So what happened to that story I read all those years ago?  It’s unfindable; gone; soon-to-be forgotten, leaving Yahoo’s shock-horror, most-Twittered story about zombie ants to become breaking news.

Churchwood Financial facebook ad: look closer

Is the company behind this ad trustworthy?  You decide…but, as usual, we’ll help you.

It’s a recession and people are struggling with debt.  Perfect time to offer help, right?  I spotted this ad today and, being the grumpy online policeman I am, couldn’t resist poking it a bit.

The ad links to http://bankruptcy.friendlydebtadvice.co.uk, a page that’s neither reassuring or professional looking.  Nothing to identify the company on the home page.  A bit unusual, hmm?  [NOTE:  This site has since been removed] The contact page reveals the company behind this site as ‘Churchwood Financial’.

A web search shows page after page of neutral results for this company.  My sensors were tripped straight away. You see, I know when a company has pre-flooded the top pages of Google with neutral, nondescript directory entries.  It smells like a smoke-screen to me.

A smoke-screen to hide what, you might ask?

Perhaps to hide this. Or this. Or this. Or this. Or this. Or this. Or this.   (Tip: if you want to find out bad stuff about any company, just add words like ‘scam’ and ‘ripoff’ and ‘complain’ at the end of your search phrases. There’s nothing they can do about it).

Whether you think that this company is trying to hide a very bad smell or not, one thing’s for sure: they will sell on your email address to other companies if you’re silly enough to fill in their online form.  How do I know?  Because they themselves say they will:

Personal Information
In making an enquiry on this website, you are accepting our need to share your information. We may need to contact other companies within our Group or we may need to share your information to our finance suppliers, agents and/or other third parties in order to answer your enquiry.

You can make up your own mind up about Churchwood Financial.

While you’re at it, you can also make your mind up about Facebook’s continuing indifference about where its revenues come from.

What countries is Spotify available in?

Sorry to pinch your FAQ Spotify, but this is the one piece of information that isn’t very easy to find on your site that everyone wants to know:

So here’s the answer:

We’ve released our free advertising supported version in Sweden, Norway, Finland, the UK, France and Spain. In most other countries Spotify Premium is available for purchase.

Spotify is a great streaming music service. Its search facility is brilliant – letting you meander or focus or explore deeper in whatever way takes your fancy.  In short, it fits with how you might want to listen to music at any particular moment.

Its perfect for that quick (embarrassing) foray down memory lane; that mood-themed background for a special evening; for switching to ‘radio’ mode and letting Spotify open up new worlds you would never have otherwise listened to.

I liked it so much that I happily blogged about it for a couple of months and gave away over 400 of the Spotify invites which access to the free service at that point required. An effective use of social media marketing, I thought.

But these days, UK residents can sign up for the ad-supported, free version of Spotify without an invite. Cool!

But the traffic to my blog proves that are a lot of people from a lot of countries who still think they can use Spotify if they get an invite. Either someone at Spotify isn’t getting the message across or they’re enjoying the rest of the world thinking it can get on board…

What do you think?

Qwitter: If you leave me now…

Wonder who’s leaving you… and why?  Try Qwitter.

If only for the great graphics and sweet little animation on their site.  And no, it’s not about ego.  It’s about seeing how other people are reacting to what you’re offering.

In the world of Twitter, nobody’s going to stop to give you feedback.  Like unhappy customers they vote with their feet or unfollow or block buttons.

Want to know who’s leaving you?  Give Qwitter a try.

Friends Re-United, give up, your thinking is out-dated!

A recent log-in to Friends Re-United reveals why they’re history

I hadn’t been to Friends Re-United for a long time. That in itself says something about its design and underlying thinking.

So why hadn’t I been?

Even when it first came out I couldn’t be bothered to go there often.  It was too slow and it forced me to try to find places and people it’s way.  By category.  By institution.  Oh – and then I only found people IF they’d taken the time to add themselves to that institution by the same clumsy process.

Adding yourself to places?  What’s that all about?  We just ARE! Isn’t that enough?!?  Don’t other just people know us as us, not as ‘school->year->us’?  Doh.

That’s why Facebook wins and Twitter wins even more.

This morning, I logged into Friends Reunited but before I’d dragged down more than a couple of menus and waited for a couple of clunky page reloads en route to trying to find a place I worked at… I just gave up.

FR, forget site facelifts.  Either shift your whole understanding or shut down because your thinking is history.

My first calculator – 1976

The Prinztronic 99p calculator

Can you remember the feeling you had the first time you were palpably aware of the computational miracle in your hands?

I can.  It was the Prinztronic 99p LED calculator- the one you could spell ‘ShellOil’ and ‘hello’ with upside down.  And ‘boobs’, if you were a bit more worldly than I actually was at that time.

Of course, it didn’t cost 99p – £10 in fact -  but that made the name all the more memorable to a 13 year old shoolboy.

I got this in the long, hot summer of 1976 – the year before Star Wars.   It came from Dixons in Exeter.  Prior to this I’d had one of those little tin mechanical calculators with a metal stylus and little teeth.

The Prinztronic 99p smelled of the new age of digital electronics, as did those first Pong games with all their warmed up resistors and  sliders and paddles.

It was an age when I remember promising myself that if only I could have a game of Pong I’d never be bored again.  That and being the first kid in school to have a Timex LED watch.

*sigh*

Lottery results Sat 2 May

Here are the lottery results for Sat 2 May (allegedly)

10 -17 – 25 – 32 – 34 – 40 + 20 (bonus ball)

These numbers courtesty of lottery.merseyworld.com.  It’s the #1 hit for ‘lottery results sat 2nd may’.  [UPDATE: No, this post now is!]

Why?  Because two hours after this week’s draw the National Lottery site was still showing last week’s result. Doh.

That leaves a two hour gap for bloggers to exploit.

Now, what to do with all that lovely traffic….?

Swine Flu and Necrotising Fasciitis: victims of MDV1?

Is Swine Flu the lastest victim of Media Distortion Virus?

So now the numbers of dead in Mexico have been reduced.  And the strain of Flu itself isn’t particularly bad. Etc etc.

Any of you out there remember the panic about ‘Flesh Eating Disease’ a few years ago?  Remember how the media was full of it?  The country was gripped with terror that we’d all be turned into putrescent lumps of gangrenous jelly by the sinisterly-named ‘necrotising fasciitis’ (don’t look for it in Google images, btw, unless you have a very strong stomach.  You’ve been warned!).

And then the media wave passed and in the end it turned out that there were no more or less cases of N.F. than in any other year.  The only difference? The media.

Is Swine Flu suffering from MDV? (Should I put a number on the end to make it sound truly viral?  ‘MDV1′ – that’s better).

Full list of MDV1 symptoms to follow.

What do you think?  And are you still waiting to die of Bird Flu?