In this free case study podcast, Matt Cummings tells how his company turned a £13k Adword spend into £65k of new business
Speaking at a Wired West event in Exeter last week, Matt takes us through how webrecruit.co.uk put Adwords to work after a shaky start. If you’re thinking about using Adwords, you should give this a listen. Matt’s talk demonstrates a strong business case for using AdWords – and for paying for professional management of your campaign.
R-Click here to download the mp3.
Technical note for those interested in podcasting: This was an ‘unplanned’ ambient recording using just the m-Audio Microtrack I with its plug-in mic with the result that the ’signal-to-noise’ ratio was low (i.e. less voice, more room ambience). Normally, we use a wireless lavalier mic to capture seminar style talks because it keeps the signal-to-noise ratio as high as possible (i.e. more direct voice and less room ambience).
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