BBC news iphone app: complete dud

September 15, 2009 By 2 Comments

UPDATE: Turns out it WASN’T the BBC’s app after all.  So how come somebody could misuse the BBC name?

ORIGINAL POST:

The BBC’s news app for iPhone has been broken for over 6 months

What a Big Marketing Mistake!

How hard can it be to make an app that will serve news summaries?

[UPDATE: 14th November 2009 - the new version of the App seems to be working (finally).  Well done BBC.  Now I can dump the ITN one.  I want my news serious and deep, know what I mean?]

[DOUBLE UPDATE: December 2009 - ended up dumping it finally because it still doesn't work]

I’m blogging this purely to give a little shout out to the BBC that their inability to a) create a working app or b) take the reams of feedback at the app store seriously sends a very strong message to the world: we are crap.

Big Marketing Mistake!

I wanted a BBC reader on my phone but it didn’t work. So now I have an ITN one instead. I’d far rather a BBC one. Geddit?

Filed Under: Big Marketing Mistakes, feedback, iPhone Tagged With: , , , ,

Comments

  1. Web 2.0 Tools says:
    September 16, 2009 at 1:15 pm

    Big foundations often stuck with technology :)

Trackbacks

  1. BBC iPhone apps? I think there’s a better way « Derivadow.com says:
    March 30, 2010 at 4:42 pm

    [...] But what if I’m wrong and mobile apps are the future of content delivery? Well the BBC could still take a different approach – one where it licensed its content in such a way that others could build apps with its content. Of course, unless things changed, the app would need to be non-commercial and the use of the BBC logo and brand would be protected. Of course the non-commercial aspect might be reviewed under certain circumstances — indeed the BBC already licenses content to third parties both outside and inside the UK via its commercial arm BBC Worldwide, why not online? Although I can’t see any circumstance under which the BBC would allow use of its brand and logo since this is central to protecting its reputation, to avoid this sort of thing. [...]

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