Blogging can be like striking oil..

Hit the right spot and you’ll benefit from new traffic

I wrote here the other day about how Ecademy’s Thomas Power (though I didn’t mention him by name then) crashed my browser by switching on every possible widget on his Facebook profile. I blogged about it on Ecademy and someone checked out the post and then linked to this blog from inside the closed walls of their networking group. The result was about 90 new visitors to this blog yesterday. That means 90 people passing through our site and getting to see something of what we do.

Additionally, what you write in your posts on your blog is highly visible to Google. That means people will start to come to your blog / site as the result of Google searches on things they need or are interested in. Since I deliberately used Thomas Power’s name in the above paragraph, it’s now possible that people might find this blog when searching for phrases like ‘Thomas Power blog ecademy’.

The longer your blog exists, the more updated and current it is and the more ‘relevant’ Google considers it over time, the more likely that what you write will appear near the top of Google searches for the kinds of keywords you’re interested in.

Exposing your business to 90 new people isn’t a bad return for a few minutes planning and a few minutes writing each day.

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