Blam! The old footshoot ;-)
If your business is words and images, make sure you’re good with… ah, words and images.
Make a mistake and people will forgive you…..
But make a mistake in the thing you just said you were a specialist in - and people will roll their eyes and walk away.
I stopped pointing this kind of thing out to people because if I have to explain why making obvious mistakes in the thing you claim you’re an expert in…. oh forget it. ![]()
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