Get Found in Google - the hydraulic way
What can social media tools do to help small businesses get found online?
Let’s face it, Google is the answer to all your problems. Got a bad knee? Google will diagnose it. Want a plumber? Google will find you one. Need to know which hotel to stay in? Google will help you decide.
The only question is how do you get your business found by Google?
Well, you can either have an expensive website built and resign yourself to paying hundreds of pounds a month for search engine optimisation or you can embark on a complicated and costly ‘Pay -Per-Click’ advertising campaign that could lose you money a lot quicker than you make it.
At least, that’s how the options have looked until now: expensive and shrouded in technical mystery. The good news is that things are changing fast. Now you can get great Google search visibility for your business - and it doesn’t have to cost you anything. Read more
Why blog?
Here’s why a business should blog
First of all, forget the name ‘Blog’. It’s a silly name that totally undersells the thing we’re talking about.
What we’re talking about is user-friendly, post-Google web design for people who want to be in control of how they represent themselves online. For people who want to learn how to get found in Google by doing it themselves.
Blogs are good-looking and professional
Wordpress templates let you build good looking, professional web sites - fast!
If you need an online presence and you need one fast, then blogs are a great solution. What they lose in graphic uniqueness and design flexibility they gain massively in ease of use, Google-friendliness and speed of publishing.
Because blogs are built on templates, you can be confident of getting a fully-functional, competent and professional site up within a couple of days - leaving you free to concentrate on writing quality content.
A huge range of free templates take away most of the hard work of building a site. You can choose from literally thousands of them and try them each of them out for size. See whether you like the look, the format and the functionality.
And if your preferences change later you can just switch templates and carry on with a new look without losing any of your Google ranking or readers.
Blogging: low-risk marketing with a big pay-off
Blogging is a fantastic low-risk marketing strategy for new and established businesses
Traditional web site design comes from a pre-Google era. You paid someone to to build you a site using complex software. Then you paid them more to try to make that site visible to Google - and kept on paying them to make sure it stayed visible.
Alternatively, you paid Google directly to be visible with their AdWords.
By contrast, Blogs are ‘post-Google’ websites. That means they were built to take advantage of how Google works from the start. The result is sites that are quicker and easier to build and publish - and that only require you to add regular, relevant content to assure you visibility in the search results.
For a new business, flexibility is also paramount. Your proposition is going to be evolving constantly over your first few years of business and you need web sites that are affordable enough and flexible enough for you to respond to those challenges.
Forget the hype; forget the ‘everybody thinks they’ve got something to say’ ego nonsense. It’s nothing to do with that. Blogging is about creating useful specialist information in chunks that can add value to existing customers and draw prospective customers into your marketing funnel. It does it brilliantly.
Beat the recession - with a ‘mu:kaumedia ‘blog’ website
Having a ‘mu:kaumedia blog as your website is a great way to beat the recession.
Blogs are fast, highly Google-visible websites that you can understand and control for a single, easy-to-budget-for-fee.
Because you’ll know how to manage and make the most of your site, money won’t be an issue over the coming years. There are no ongoing development costs, no paying to change things - and just £99 a year hosting that’s fixed and won’t suddenly go up in price.
The software is free, the templates are free. We charge you to set up, structure and brand the site and to teach you how to make the most of it. After that, it’s totally under your control.
You won’t have to spend money on Adwords or pay other people to optimise your site to keep it high up in Google search results.
All you’ll need to do is post regularly about your business specialism and your site will start to appear for your keywords.
Research shows that the businesses that survive recessions are the ones who continue to market when the recession hits - so don’t shelve those plans to get a website or market yourself online. Be smart instead. Give us a call 
Why use blog software for your websites? Take a look at this Google search on the phrase ‘Beat the recession‘ and note where this post appears in the results. No tricks, no magic. Isn’t it time YOU put that power to work for YOU?
Call us on 01822 610841 now!
Blogging = search engine optimisation for normal people
The biggest benefit of blogging? Great natural search engine visibility
All you have to do to is post relevant content regularly and pay attention to using your keywords in your post titles and headers. That as complicated as it needs to be.
The site you’re currently on is less than a month old but it’s already #1 in Google for ‘business blogging Devon’ as a result of just following the above advice.
Cost of that #1 position? Virtually nothing. Age? 4 weeks.
Interestingly, the #2 result is my Ecademy profile - cost £130 per annum. Age? 4 years.
Be the answer
Where there’s a gap in information, use your blog to fill it
A subtle, but great benefit of blogging is that wherever you find annoyingly unanswered questions in your field, you can answer them - and in doing so, bring people to your site.
A week or so ago, I wrote about the struggle to find a common-sense guide to using Flash audio players in Wordpress. You know, something that a 45 year old could understand. Of course, I couldn’t find anything and I grumbled about it in the blog. A week later, I noticed that someone visited us via a Google search on ‘plugin flash audio player wordpress’.
I repeated the search in Google and was surprised to find this blog at the bottom of page 3.
So when you come across a knowledge-gap, why not use a blog to fill it - because if you’re looking for an answer you can be sure that other people are, too.
Blogging can be like striking oil..
Hit the right spot and you’ll benefit from new traffic
I wrote here the other day about how Ecademy’s Thomas Power (though I didn’t mention him by name then) crashed my browser by switching on every possible widget on his Facebook profile. I blogged about it on Ecademy and someone checked out the post and then linked to this blog from inside the closed walls of their networking group. The result was about 90 new visitors to this blog yesterday. That means 90 people passing through our site and getting to see something of what we do.
Additionally, what you write in your posts on your blog is highly visible to Google. That means people will start to come to your blog / site as the result of Google searches on things they need or are interested in. Since I deliberately used Thomas Power’s name in the above paragraph, it’s now possible that people might find this blog when searching for phrases like ‘Thomas Power blog ecademy’.
The longer your blog exists, the more updated and current it is and the more ‘relevant’ Google considers it over time, the more likely that what you write will appear near the top of Google searches for the kinds of keywords you’re interested in.
Exposing your business to 90 new people isn’t a bad return for a few minutes planning and a few minutes writing each day.
Blogging: get online, get found, make changes - fast!
Benefit from the speed and ease of blogging
Blogs are the fastest way to create a presence online. If you know your way around your PC / Mac, if you can get and tweak images and if you understand a few simple HTML tags then you can get a blog up and running in a couple of hours.
And free services like Blogger and Wordpress.com let you publish a blog and host it on their domain, so you don’t even have to worry about buying domain names and finding hosting services if you don’t want to.
Blogging is about doing it, not thinking about it.
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