Allowing people to write reviews for things they haven’t purchased devalues the review system, surely?
I always thought that you had to purchase a product via Amazon to be able to review it. That would make perfect sense, right? You couldn’t come up with a simpler and more straightforward way to ensure the veracity of the reviews that other buyers refer to when considering how to spend their money.
It seems such an obvious and simple way of ensuring the credibility of reviews that I’d assumed that Amazon worked to this system. The other day I discovered I was able to write a review for something I that I hadn’t bought.
I was pretty shocked at the idea that Amazon could allow anyone to write any review for anything. My comment (see pic) shows my reaction. The potential for ‘gaming’ the system is obvious and there’s no doubt at all that there are people doing just that.
On closer inspection, I discovered there is a difference between reviews I make for things I’ve bought and those I haven’t. The reviews for things I have bought through Amazon are labeled “Amazon verified purchase” to attest to the review’s credibility and distinguish it from reviews for things that I haven’t bought.
I’d be more impressed if Amazon labelled reviews for things that the reviewer hasn’t bought something like “Not an Amazon Verified purchase” so that the reader can take it with a pinch of salt.