A tiny detail this morning motivates me to blog positively about the Peninsula Hotel in Hong Kong
This morning, in my friends apartment in London, I was ironing my shirt ready for a business meeting later in the day. When I came to the collar, I noticed those little plastic ‘stiffener’ tabs you find in place when you first buy the shirt. ‘Hang on…’ I thought ‘This shirt is a couple of months old. I don’t remember those tabs still being there…’
Of course, they weren’t – at least not until last week when I stayed in the 5* Peninsula Hotel in Hong Kong on a business trip. Even before I reached down and pulled out one of the tabs I already knew it would have ‘Peninsula Hotel Hong Kong’ emblazened proudly on it. It did.
When I put my shirts in to be pressed at the Peninsula Hotel, they came back pressed, beautifully presented and equipped with little extra ‘temporary’ cuff-links, just in case I was missing some. And one more little plastic marketing gem, hidden away until this morning. Great customer service = great marketing.
That, folks, is how online reputation works. There is no other way.