Internet marketing / online marketing in Devon - the Mu tip
Where would I go for cutting edge internet marketing in Devon?
To the guy who’s #1 and #3 in the natural search engine results - Guy Dub of dubonlinemarketing.co.uk.
He’s smart, ethical and he actually lives in Exeter. And despite a logo that looks like a 1970s cigarette brand, he’s definitely worth talking to if you want to know how to boost your online traffic.
Listen to Guy talking about Google Trends in The Mu Show podcast - and expect more from him here soon.
Eden Project podcast - Sam and Clare pay a visit to the “office”
If you’re the Eden Project and you want to podcast, this is addressed to you
Click . to listen to the podcast.
We think that you’re missing a trick. Audio podcasting is the perfect way to share the passion, experience, wisdom and personality of the people who combine to make the Eden Project happen.
It’s inexpensive, powerful, environmentally-friendly and it’s perfect for telling stories.
We love the Eden project. In fact, it’s our second office. And we’ve made contact with you a couple of times to initiate a conversation about how productive audio podcasting could be in your education and marketing strategies….sadly it seems to have fallen into that ‘it’s all very complicated isn’t it? I think we’re going to do something with it…’ category.
We think that’s a pity. Why? Because it’s not that difficult to get started.
Which is why we’re going down to the Eden Project today to podcast from the Biomes to show you just how easy it is - and how much fun, too.
Equipment needed? £200 mp3 recorder. Free editing software. Unlimited bandwidth audio file hosting £5 per month. Laptop to edit on, broadband connection for uploading. Er. That’s it.
Expertise needed? As a minimum, the ability to get a good recording and conduct and interview. We offer a range of approaches from ‘you record, we edit, post-produce and publish’ to ‘we train you to do it all’ - and a range of training / equipment packages to suit whichever approach you need.
If you’re not the Eden Project but you were looking for an Eden Project Podcast, hope you enjoy ours anyway!
If you’re the Eden Project and you’re interested, we still are 
Audio case studies recording session
A fun day recording case studies with a charity client from London
Monday this week saw us in a studio with Jonathan Werren from Elizabeth Finn Care recording some historical podcasts and an audio ‘case study’.
Case studies are an excellent way to create trust and confidence in what you offer. And we’re finding that audio case studies are better still - because they’re your happy customers speaking in their own words directly to your prospects.
Not only are audio case studies powerful testimonials, they’re also brilliant for explaining to prospects how your products and services work - and demonstrating how they benefit your customers.
Between 4 and 6 minutes long, ‘mu:kaumedia audio case studies take up no space at all on your website - just a link. A link that can be put in emails, web sites, documents, forum signatures, blog posts… you name it.
What does Google make of my keywords?
A neat idea for testing how Google judges the keywords on your site - courtesy of Adam Stone
How do you know how Google sees the keywords in your website content?
Register for Adsense and put some Adsense ads on a hidden page in your site - and watch what Google serves up.
If you design blogs and the ads are for blog design services, then you’ll know that Google thinks your copy is about blogging. Success. Your keywords accurately describe your business activity to Google.
If the ads are about something completely different, you’ll know that your copy isn’t communicating to Google successfully that you’re in blogging and you need to look at writing it differently or re-thinking your keywords.
Thanks to Adam Stone of Rokk Media in Exeter for this tip (and others) - and he points out the value of blogs, too 
Adam’s a nice guy - the Jeremy Clarkson of web design, don’t you think? (Close your eyes and listen…).
Meantime, we’ll follow Adam’s advice and submit this site to ‘Feedshark’ (hence the link below..)
What impact will social media have on business?
It will make what your customers say about your business really matter
Social media is turning the world of marketing and PR upside down. More and more people are turning to what your customers have to say to make their buying decisions. Why? Because the internet means that they can - and because they trust what your customers say more than what you say.
Social media channels and tools like blogs, forums, review sites, Facebook, Twitter, Technorati, Digg and many others now elevate other peoples’ opinion of your products and services to the top of the Google results - often above your own website. Whether you like it or not, what customers think about you is increasingly what your prospects will find and take notice of.
If the social media revolution means one thing for business, then it’s this: what you say about yourself is propaganda. What other people say about you is the truth.
[image © Julian Burton at Delta7.com]
Get Found in Google - the hydraulic way
What can social media tools do to help small businesses get found online?
Let’s face it, Google is the answer to all your problems. Got a bad knee? Google will diagnose it. Want a plumber? Google will find you one. Need to know which hotel to stay in? Google will help you decide.
The only question is how do you get your business found by Google?
Well, you can either have an expensive website built and resign yourself to paying hundreds of pounds a month for search engine optimisation or you can embark on a complicated and costly ‘Pay -Per-Click’ advertising campaign that could lose you money a lot quicker than you make it.
At least, that’s how the options have looked until now: expensive and shrouded in technical mystery. The good news is that things are changing fast. Now you can get great Google search visibility for your business - and it doesn’t have to cost you anything. Read more
Hit the target in Google with ‘mu:kaumedia’s Get Found Easy!
Small business advertising made easy
Take advantage of our 2-part ‘Get Found Easy’ sponsor package.
For just £75 + VAT, you’ll get a highly Google-visible special feature optimised with your regional keywords that will continue to bring you Google traffic for months.
Here’s the best part: if we don’t get your feature a P1 or P2 listing for your agreed keywords (we’re realistic - we might not) within 2 days you can have it free.
What does that mean?
It means that whenever someone types your keywords in Google, your Get Found Easy ad will appear. If they’re interested in what they find, they’ll click through to your site.
You’ll also get a graphic Ad throughout our site for 7 days linking directly to your website and visible to our (currently) 300+ visitors per week
Click the thumbnail (above) to see an example of the promotion we did for Sarah Nelson of Goose Chase Design (and which is still running). Take a look at the results we’re still getting for her:
“designer cards and prints cornwall” P1 #1 (1st Sept)
“designer greetings cards and prints cornwall” P1 #1 (1st Sept)
“greetings card designer in cornwall” P1 #6 (1st Sept)
“camper van cards” P1 #5 (1st Sept)
“VW cards” P1 #6 (1st Sept)
This offer is limited to 4 businesses per month, so call 01822 610841 to book your promotion now!
Low cost online marketing for Devon and Cornwall businesses
Get Found Easy: an affordable online marketing opportunity for businesses in Devon and Cornwall.
For a single fee of £75, you’ll get:
- a front page ad on our site (see ’sponsored by’ slot opposite)
- a single-page feature with links to your site (like the page you’re currently reading)
Your ad will stay on the front page for a week but your feature will continue to appear on P1 or P2 of the Google search results for several months for your chosen keywords.
Get Found Easy is aimed at local businesses who want to be found for key phrases that include a region or town - such as “heating installers devon” or “picture framing st.austell”
Here’s the best bit: you only pay for results. If we can’t get your ad a P1 or P2 listing within 48hrs, you don’t pay AND you keep the live feature which will continue to attract Google traffic for your business anyway. Win, win!
Call Sam on 07859 007 060 now!
(Promotion limited to 4 per month)
What Cornwall and Devon businesses should consider…
… if they’re invited to pay for advertising in an online business directory:
1) Is it offering increased Google visibility?
There’s a simple, common-sense way to test whether an online business directory can deliver Google search visibility for your business or not. Find someone already advertising in the directory, note the category they’re in and their location (i.e. ‘web design’ and ‘newquay’).
Then do a search for ‘web design newquay’ in Google. If you don’t find that company’s directory listing in Google’s search results, you can conclude that they’re not getting any Google visibility benefit from their membership - and nor will you.
2) Is it offering lots of traffic from people visiting the directory looking for services?
Ask yourself this question: when was the last time you searched for something you needed by visiting an online business directory? You didn’t. Like everyone else, you used Google.
What’s happened to Twitter (again)?
It’s conked out, that’s what.
I wouldn’t mind except that using it as a newsfeed means that every time Twitter dies, so does our site.
So despite having got a client all excited about Twitter this morning, this afternooon I had to remove it and go in search of an alternative that actually works.
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