Life: Scientific Method or Intuitive Enterprise?

I believe that it’s all Intuitive Enterprise. Even when theory and analysis are at their very best, its at the level of intuition when we synthesise startling new ideas from evidence and observation. I suspect that business management at its very best is the dynamic, in-the-moment opportunism that comes from lived experience and qualities like courage, generosity and passion.

The worst of business and science is a barren terrain of jargon, dogma, masks, labels and hierarchies that offers protection for those for whom emotion and feeling are a difficult – or often painful – experience. In this place, that which cannot be measured (intuition and emotion) has become not only worthless, but dangerous.

I’ve learned that the more I trust, honour and act on what we call ‘instinct’ (the un-measurable, un-nameable sum total of all my experiences, feelings and observations), the better results I achieve and the more interesting my life is. The less we honour that un-measurable component, the less we can ever understand the real driving force behind customer experience and buying decisions – let alone how people interact in the workplace.