Act now and get my eBook ‘What I hate about internet marketing’ - worth $697 - absolutely free!
Heres the free secret of making money online with internet marketing:
All I ask is that you pay a reasonable s&h of $7.99. (That was it, BTW, the Secret. Did you catch it?)
What I hate about internet marketing like this is that it’s so soulless and empty.
Why? Because it sells a dream of achieving wealth through marketing digital content - but the content itself is only ever about how to market and sell digital content.
It ends up that there are no ‘end buyers’ of this content other than people who want to learn the secrets of becoming rich by, ah, selling content about how to become rich by selling content about how to become rich by…. 
The benefits of voice-to-text software?
Voice recognition software can save you time - but it can also lose you the most important data
This morning, I received a copy of an email referring to an event we’ve been asked to podcast. It contained the following line:
“As you know I also spoke to move came who are blog and sane recordists…”
Not the best ad for voice-recognition packages - although I’m flattered at being called sane
Blam! The old footshoot ;-)
If your business is words and images, make sure you’re good with… ah, words and images.
Make a mistake and people will forgive you…..
But make a mistake in the thing you just said you were a specialist in - and people will roll their eyes and walk away.
I stopped pointing this kind of thing out to people because if I have to explain why making obvious mistakes in the thing you claim you’re an expert in…. oh forget it. 
The ‘UC’ Awards 2008
Yes, you guessed it! We’re calling for nominations for the first ever ‘Under Construction Awards’ - in search of the world’s most oldest website place-holder ever.
Now this one’s a local beauty - but hey, it’s a mere cherub - at only 14 months out of date. Are there any older ones?
And do you know someone with a website like this? If you do, screenshot it and send us the pic - but better than that, get them to call us!
Being right - an obsession
I can’t tell you how many times I find myself sitting bolt-upright, way past midnight, suddenly wondering “Why the hell am I doing this?!”
If I’m really, really honest, a lot of the time I’m probably doing it because I suffer from a need to be right. Right?
Typically in our house it goes like this:
“Are you coming to bed?”
“I can’t. This is important!”
“What?”
“I’ve got to finish this post.. it’s…er.. very….”
Clare goes to bed. 60 minutes of furious writing / editing later:
“Why the hell am I doing this?!” [Quits without posting]
This is what I like about podcasting
The means of podcast production and the means of podcast consumption - together in one place. I love the fact that these two small pieces of equipment are the basic components to allow you to talk - and listen - to anyone in the world.
Everything we do is recorded on the m-Audio mp3 recorder. It’s perfect for interviews, events, voicetracks… you name it.
Putting your fleas on the table
At a meeting yesterday, there were 5 of us sitting around a circular table discussing how ‘mu:kaumedia would provide podcasting services to a web design agency. Someone asked me a question and as I launched into my answer, my eye fell on what I thought was a tiny fly on the table near my coffee cup. I went to flick it away, but it stuck to the end of my finger - and then did that uniquely ‘flea’ thing: it squirmed and pinged straight back onto the table.
For some reason, a wave of irrational, childhood shame and horror washed over me. Fleas! Eeeewwwww! Hide it! Hide it! Despite the fact that no-one else around the table could possibly have seen it, I had to hide it. So I secretly trapped it - thumb and index finger pressed together in what must have seemed like some sort of sudden rigor mortis.
By some herculean feat of self-control, I managed to preserve my pretence of normality and effect a ‘casual’ withdrawal of my contorted claw to safety below the table in order to fling the shameful flea, unnoticed, thousands of feet to the carpet below.
Isn’t it odd the lengths we’ll go to?
Shooting yourself in the foot
A piece of marketing advice I often give is that if you’re going to sell yourself by finding fault in others, you’d better make sure that you’re good at what you’re supposed to be good at!
“Does your website pass the 3 second test?” was the headline of one web designer’s listing. “Does yours?” is the first thing that came to mind - and, of course, it didn’t. **Bang!!
“With an unrivalled reputation for attention to detail, we take more care then our competitors….” said the add for a £200k yacht in the glossy sailing mag. **Bang!!
Just as government mandarins should know how to balance the books, so newspapers ought to know how to use English effectively. (And for the strictly pedantic, while ‘can not’ is technically allowable, ‘cannot’ would be the generally accepted term here). **Bang!!
We’re all human and we all make mistakes and most of us are forgiving of those mistakes - with one exception. And that’s when you’ve set yourself up to look good by finding fault with others.
Facebook suicide
22.00 Monday. I removed myself from facebook. For good. I wiped myself out, wondering as I did how I would vanish from my friends’ ‘friends’ list. Would I just not be there? Would my picture fade (like in ‘Back to The Future’)? Would I crumble into ash at the bottom of the browser window? Or would I stay there, mute and unreachable?
I’d only been on a few weeks and only had 18 or 19 friends, but in that short time, I had grown very uncomfortable with the vortex that is facebook. Hungry, needy, demanding is how it felt to me and I’m quite relieved to be out of it.
What is a blog? (in 2 minutes 50 seconds)
[youtube=http://www.youtube.com/watch?v=NN2I1pWXjXI&rel=1]
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