Dominos goes truly viral with a pair of unsavoury lackeys trying for their 15 minutes of YouTube fame
Well they’ll get it. Along with their marching orders.
It’s a pretty depressing watch. It’s not exactly a PR disaster though.
Why not?
Because everyone already knows that fast food joints all over the world are full of disgruntled and unwilling lackeys shoving shit, snot and other nastiness into the food.
So on one level, it’s just the truth. But there is a serious point here – as a Dominos spokesman points out:
“Any idiot with a webcam and an internet connection can attempt to undo all that’s right about the brand,” Mr. McIntyre said, adding that Dominos has 125,000 employees in 60 countries and a loyal following. “In the course of one three-minute video, two idiots can attempt to unravel all of that.”
That’s social media for you, folks.
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