Is ‘Europe Business Guide’ a scam? You, the great Googling public will decide..

…meanwhile, here’s some information to help you.

‘Europe Business Guide’ sends out a pdf offering you ‘free updating’ of your entry in their online directory of European Businesses. The idea is to make you think that entry in their ‘directory’ is free, whereas the small print on the form states that entry actually costs 990 euros a year (min 3 years and automatically extended year on year) while ‘updating’ (once you’ve been entered) is – amusingly – ‘free’.

This is an old but surprisingly successful scam that’s based on a simple principle: people are needy and careless. They want something for nothing. They’ll sign the form without seeing the small print, believing that they’re getting something for free.  Then, if you bully people hard enough, a percentage of those people will pay you out of fear and/or shame.

Simples.

Anyway. Enough from me. Suffice to say there are many versions out there at the moment. Expo Guide, Word Business Directory, World Business Register, European City Guide and many many more.

If you’ve started receiving demands because you filled in the form without reading the small print, then add your experience here by commenting. Search for my posts on ‘Expo Guide’ and read all the hundreds of comments there. Hopefully, they’re enough to reassure you not to pay.

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