Responding to what’s going on with the right titles is key to driving extra traffic to your site
Would you like hundreds or thousands of extra visitors to your site? It’s not that hard to do. Here’s how:
1) Set up a blog. Either add one as part of your existing site or create your site AS a blog (we did).
2) Keep your eye on what’s going on in the world so you know what people are searching for in Google. Google Trends will tell you the top 100 US searches. Watching TV will give you other clues. Breaking news will create waves of search traffic.
3) Write posts about the things people are searching for – with the keywords upfront in the titles. Make sure you re-iterate those keyphrases / words in a header at the start of your post.
Here’s a real world example.
Late December, someone sent me an invite to a free music streaming service called Spotify. I signed up, downloaded the player and dived into enjoying the music. It was clear that Spotify were marketing this service via ‘invites’. Each new sign-up got 5 or so invites to share with friends.
[ding!] Opportunity [ding!] It was obvious that invitations were limited but as soon as people heard about Spotify, they would be searching Google for invitations.
So I posted here to ‘harness’ that traffic.
To arrive at the keywords/phrases I asked myself what people would be searching for. “How do I get a Spotify invitation?” was my choice of phrase. So that was my title. I followed that with a header: “How do you get a Spotify ‘free account’ invitation?”
The result? Top of Google for that search question. So lots of visitors – including Spotify who gave me loads of invites to give away on their behalf. Benefit to them? I did their marketing for them.
Benefit to me? 2000+ extra music-loving visitors a week.
So that’s the principle. It’s mechanically quite easy. There’s nothing magical about this site or the posts I make. Now you can see that the mysterious – and dreaded – ’search engine optimisation’ (SEO) simply means putting the right keywords in your post title.
If you’ve got a blog, go away and play. If you haven’t, get one started and play. Spend a few weeks just hooking into Google traffic to see how easy it is.
The next thing we’ll look at is how to use the same technique to get extra traffic from your target market to your site.
