We said ‘ciao’ to the G2B@podcast in its current form today after 7 months of production. The show was a good excuse to talk to people in business in the area and we gained quite a bit more experience of production while raising our profile as podcasters in the region.
I think we also learned that this podcast worked best when it focused on things that most interested us and less so when it was trying to talk broadly about business networking.
We also learned that you need a carefully balanced return on your effort / investment. In our case, the effort required to research and compile the events diary ended up being greater than the return it offered.
We’ll be looking at creating a new podcast focused on feedback and online reputation management for www.mukau.co.uk soon – so we’ll no doubt be trying out new approaches as we go.
We may well continue adding shows to G2B@ with a different focus and a different approach – possibly reviews of events we’ve been to or sites we’ve explored.
An interesting footnote is that the G2B@podcast blog occupies the first 5 results on page 1 of Google for the term ‘podcasting in devon’. This is in part a reflection of the fact that there isn’t a big enough market to make podcasting a sustainable business yet – but its also attests to the effectiveness of the G2B@ blog in achieving Google visibility.
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