Before you start contacting people, make sure your online presence covers the basics if you want to inspire confidence.
I got a voicemail cold-call from someone who came across our business in an online forum. Nice sounding chap, came across quite well, not too pushy. In fact, his manner was so effective, I actually tried to call him back today. Result? His 0845 number was ‘not recognised’. His website homepage was a ‘login’ screen. I then looked for background reference to him on Google.
My confidence was already low and a Google search found nothing to improve things.
The lesson? Don’t go into ‘outreach’ mode and start contacting people until you’ve got the basics covered. As a minimum:
• Have a working, professional web site in place
• Check your own online presence (search for your business in Google and ask yourself what impression the things you find add up to)
• Make sure your phone number works
You don’t get a second chance. No matter how nice this chap is or was, it’s unlikely to make me want to do business with him.
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