Thanks for the comment but I think you're missing the point here. You're quite right that it's easy to get to P1 when there are only 19 other exact searches on the web but that's not what what I set out to achieve. My objective was simply to place positive comments about FGW in front of anyone typing “first great western customer services” in the Google search bar.

Are you generous enough to admit that I've achieved that (limited) objective? A quick search showed the post in position 9 on P1 this morning.

Online reputation isn't about whether you can muscle into P1 of Google for your hot keywords – and this blog isn't about that. It's about using blogging to create a credible and rounded picture of your business online that your prospects (or other interested parties) can use to quickly assess who you are, what you've done and whether or not they can trust you.

Whenever I have an issue with a business, I will use the web to evaluate who they are, how they come across and (most importantly) what other people have to say about them. If I want to know what people are saying about First Great Western customer services I'll search for that expression in Google. I'll expect to find lots of stuff put out by FGW itself, but I'm looking for what other people have to say in blogs, forums and so on.

Since my objective is to play into that area and since the post I created delivers what it promises (to put a positive customer comment about FGW customer services high in the Google search results to be found by other people searching for “First Great Western customer services”) I don't see how it has a negative effect on my reputation.

But thanks for your comments anyway!

I got back yesterday from Strasbourg so I wasn’t stuck in the tunnel, but I think people should check the Ebbsfleet, and indeed the station websites as they do give out all the info.
Jen

Thanks for the comment but I think you’re missing the point here. You’re quite right that it’s easy to get to P1 when there are only 19 other exact searches on the web but that’s not what what I set out to achieve. My objective was simply to place positive comments about FGW in front of anyone typing “first great western customer services” in the Google search bar.

Are you generous enough to admit that I’ve achieved that (limited) objective? A quick search showed the post in position 9 on P1 this morning.

Online reputation isn’t about whether you can muscle into P1 of Google for your hot keywords – and this blog isn’t about that. It’s about using blogging to create a credible and rounded picture of your business online that your prospects (or other interested parties) can use to quickly assess who you are, what you’ve done and whether or not they can trust you.

Whenever I have an issue with a business, I will use the web to evaluate who they are, how they come across and (most importantly) what other people have to say about them. If I want to know what people are saying about First Great Western customer services I’ll search for that expression in Google. I’ll expect to find lots of stuff put out by FGW itself, but I’m looking for what other people have to say in blogs, forums and so on.

Since my objective is to play into that area and since the post I created delivers what it promises (to put a positive customer comment about FGW customer services high in the Google search results to be found by other people searching for “First Great Western customer services”) I don’t see how it has a negative effect on my reputation.

But thanks for your comments anyway!