What impact will social media have on business?

It will make what your customers say about your business really matter

Social media is turning the world of marketing and PR upside down. More and more people are turning to what your customers have to say to make their buying decisions. Why? Because the internet means that they can – and because they trust what your customers say more than what you say.

Social media channels and tools like blogs, forums, review sites, Facebook, Twitter, Technorati, Digg and many others now elevate other peoples’ opinion of your products and services to the top of the Google results – often above your own website. Whether you like it or not, what customers think about you is increasingly what your prospects will find and take notice of.

If the social media revolution means one thing for business, then it’s this: what you say about yourself is propaganda. What other people say about you is the truth.

[image © Julian Burton at Delta7.com]