No. It isn’t. See?
The above is a transcript of a ‘The Best Of’ audio ad I heard on their site yesterday. Word-for-word, it simply isn’t true, and yet it goes unchallenged. The trouble with this ad is that it puts forward ‘The Best Of’ as the solution to a problem that doesn’t actually exist. And that pretty much sums up the last 50 years of advertising.
For businesses, the era of advertising is rapidly drawing to a close. What you say about yourself is a myth waiting to be debunked; what others say about you is the reality. The website, that concrete monument to you-as-you-want-to-be-seen will soon start to look like a Victorian folly.
Recent Comments