An invitation from Kashflow turns into subscription
A couple of years ago, I tried out the web-based book-keeping package, Kashflow and got quickly annoyed with one or two interactivity issues that put me off going ahead with the trial. Here’s one: “Please fill in letter 8 of your password”. Bit difficult to proceed when my password only had 7 letters.
When signing up for something (a trial or a listing) requires a heavy investment in time, I find myself hyper-critical if the interactivity design makes that process even more time-consuming. Back then, I gave up on Kashflow.
A couple of months ago, I got an email inviting me to have another look. I did, and because it seemed to have grown up since I first saw it (and because I needed to do some book-keeping) I signed up for the trial.
This time around, the trial immediately made my book-keeping easier, with the result that I’ve signed up.
Some lesssons:
1) Bend over backwards to make peoples’ interaction with your stuff effortless – especially when you’re expecting them to input a lot of their own data in order to use your product
2) Go back and check again with people who might not have wanted to use your services the first time round
3) Make your stuff pay off immediately. I.e., make it fully functional and get people hooked.
Got the approach right, Kashflow – and it’s a good product, too.
You story is certainly a testament to the KashFlow product.
As someone who has embraced online accounting software, what are your first impressions of http://www.clearbooks.co.uk, another UK offering?