LinkedIn wants you to share stuff with it’s community first, your community second
I’ve said this many times before, but I think LinkedIn makes social media hard work.
Why? Not least because of its clunky ‘what do I do now’ functionality. But also because it wants you to stay within its walls more than it wants to recognise the way you want to use social media. It has something of an AOL feel to it.
I keep getting the occasional invitation to connect and the odd link from LinkedIn. I go to there, accept the invite, say hello sometimes… and then sort of grind to a halt thinking ‘what can I do now?’
This morning, I got a link from an online reputation group I subscribed to in LinkedIn. I went there, had a read and decided ‘I’d like to Tweet that’. I clicked the ‘Share this’ button and found myself being offered the opportunity to share the link with people in my LinkedIn network. Pity I wanted to share it with my Twitter network.
And there you have it. Social Media as walled community. This network versus that network – all vying to own the member pool.
So long as there’s revenue to be dreamed of and grasped, will there ever be a totally open social media network? One which sets out to seamlessly interface with every other network of choice?
Personally, I doubt it. What do you think?
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