New podcast in the pipeline

Rule No. 1 – “Be yourself”

We’re about to launch a new business podcast and we’re thinking about how far we go to try to make the content acceptable to everyone and how far we go in expressing views, insights or opinions.

Podcasting Rule No. 1 says that the most important thing is to be yourself. Which means this time round, it’s not going to walk down the middle of the road - and it isn’t going to please everyone.

We’re creating this podcast to give small, entrepreneurial businesses useful information that isn’t normally easy to get – and to give it to them in a format that is easy to consume. It’s going to be aimed at the commute to work, whether that’s by car, cycle, bus or on foot. There are many ways podcasting can pay off – and for us it’s a great way to highlight what we do; a perfect excuse to go out and talk to loads of interesting business people and way to generate valuable content.

August 26, 2007 | Filed Under news, podcasting technique 

Comments

Leave a Reply