Oneayearcampaign.com: read this UKBF thread first

oneayearcampaign.com puts its reputation on the line in UK Business Forum thread

I’ve long been a critic of online directory schemes promising increased business. I feel like the James Randi of the internet at times, driven to debunk people exploiting other peoples’ ignorance about online marketing. “What Google visibility?” I like to ask. “Why are your site visitors going to come to my site?” I’m partial to enquiring.

One project I wanted to fire these questions at is oneayearcampaign.com - a site that aims to take 10% in exchange for new business it creates for you. Why would you pay to advertise with this untested website? Because the owner claims she will give 10% of her earnings to ‘her favourite charities’.  At first glance, it’s appears to be a sweet idea.

Siobhan Jones of oneayearcampaign.com posted in UKBF offering free advertising to the first 30 UKBF members. The first few people thought it was a nice idea. Then along came Ling with a few tricky questions of her own resulting in this monster of a thread - and a masterpiece of online reputation (mis?)management for all involved.

This thread is so revealing I wouldn’t be surprised if they deleted it soon - so hurry up, put the kettle on and get comfortable; this is worth an hour of your life. You might learn how not to do a lot of things. Your business may even thank you for it.

December 2, 2008 | Filed Under WOW!, what do you think? 

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