5 steps to reputation suicide – a real life ORM case study
Here’s how to single-handedly destroy your online reputation and squander your considerable potential.
First of all, create a great product that a lot of people want and will pay for. Something like a plugin email newsletter & email list management system for Wordpress. Wow. Fantastic. Jackpot!
Then do the following:
1) Don’t document your product (a sure-fire way to get paying customers to feel very bad about you, very quickly)
2) Grudgingly set up a ’support’ forum and make sure you let people know how hard-pressed you are and how much trouble supporting your product is.
3) Be rude to people and get defensive wherever your product is mentioned online
4) Don’t apologise or admit you were wrong under any circumstance
5) Withdraw completely - but leave your forum and tags visible for prospects to see exactly how unhappy your customers are when they research you in Google.
How exactly has this guy has managed to turn a pot of gold into a crock of shit? No communication skills and no awareness.
Sorry to be blunt, but it’s commonplace and a growing problem – especially in the online world.
And if that was the nail in the coffin, then this could be the stone sarcophagus.
