Can BrandsEye help real-world businesses make sense of online reputation monitoring?
I’m not sure yet – because I’ve only just started trying out the basic version of it.
What I can tell you, though, is that there’s a fighting chance it will. What makes me say that? This: when I gave BrandsEye feedback their software wasn’t intuitive to use, they were bothered enough to get in touch to find out more – within hours.
That resulted in a 40 minute call from BrandsEye’s Tim Sheir in South Africa to find out what didn’t work for me and why – and to give me a guided tour.
This year, I’ve tried out 3 online reputation management software packages including BrandsEye. All 3 suffer from being designed by people who can’t quite get their head around the fact that people on the outside of their product don’t know what they know about it. 
This result for me is disorientation. Don’t know what I’m supposed to do. Don’t know what I can do. And I’m heading out the door saying ‘forget it, I’ll just stick with Google Alerts’.
BrandsEye is the first of the three to take that experience seriously.
Watch this space for a fuller report on BrandsEye when I’ve had time to learn more about it. Meantime, here’s the neat little ‘monitor widget‘ doing it’s thing…. all for $1 US per month.
Hi Sam,
Thanks for the great blog post and I really do hope we can quickly get BrandsEye to do what you need.
Our approach to the development of BrandsEye has always been one of using the software itself to drive change. Users know their needs best and using the software we can draw that into one place, engage with people (as an individual – not a company) and ultimately improve our product for everybody.
Thanks so much for taking the time yesterday – I will talk to our development team and later today and get the ball rolling.
Tim
Hi Sam,
Merry Christmas – hope you have a fantastic day!
I’ll be in touch in the new year to discuss the changes to BrandsEye and make sure they meet your needs.
Chat soon,
Tim
I’m flattered Tim – a Christmas message. Now that’s what I call customer service!
Have a great break yourself – look forward to a chat in the New Year