Online reputation: Why social media tells us so much

Social media creates a powerful impression of the person behind the ‘front’

This is a relatively famous person tweeting a couple of days ago. Some of you may be following her and you may recognise the profile or the tweets.  I’ve hidden her name and face because the purpose of this post isn’t to attack her reputation. However, despite going some way to disguise her identity, anyone with 20 seconds to spare can find out who this is.

That’s how social media is.

What impression do you get from those two tweets?

Maybe this person was trying to be humorous but forgot to put a self-effacing ‘lol’ or smiley at the end. Having followed her for a few weeks, however, I doubt it.

The point is that it doesn’t matter.  In social media, the damage is done the minute you hit the ‘tweet’ button.

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