Podcasting and risk aversion

Podcasting presents organisations with the kind of challenges that sometimes don’t occur to the small business or creative individual. The larger the organisation the greater the need to control and safeguard its data and systems and to prevent misuse. As a result, access to media files beyond the firewall is often restricted to prevent employees downloading illegal or copyright media.

The trouble is that these restrictions can also prevent creative exploration of media such as podcasting and blogging. A cultural shift is required even to get podcasting through the front door of most organisations, let alone keep it from becoming just another safe and controlled form of corporate communication.

It’s not an easy balance to strike but we try to emphasise this: the whole point of blogging and podcasting is that they are capable of ‘humanising’ an organisation. Like humans - and unlike most organisations - they are quick, responsive, flexible - and fallible.

November 12, 2007 | Filed Under business insight, podcasting technique 

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