A piece of marketing advice I often give is that if you’re going to sell yourself by finding fault in others, you’d better make sure that you’re good at what you’re supposed to be good at!
“Does your website pass the 3 second test?” was the headline of one web designer’s listing. “Does yours?” is the first thing that came to mind – and, of course, it didn’t. **Bang!!
“With an unrivalled reputation for attention to detail, we take more care then our competitors….” said the add for a £200k yacht in the glossy sailing mag. **Bang!!
Just as government mandarins should know how to balance the books, so newspapers ought to know how to use English effectively. (And for the strictly pedantic, while ‘can not’ is technically allowable, ‘cannot’ would be the generally accepted term here). **Bang!!
We’re all human and we all make mistakes and most of us are forgiving of those mistakes – with one exception. And that’s when you’ve set yourself up to look good by finding fault with others.
