Shut up and let me go

Apple’s iPod advert is an interesting mix of words and images.

Trying hard to capture the age-old rebel yell against parental oppression (these days read ‘living at home, being ferried everywhere, fed, clothed and cosseted’) and convey the ‘angst’ of the end of teenage relationships, this ad just sucks and patronises at the same time with its bouncy, pseudo-aggressive party people cut-outs.

Yet another negative message crafted by the marketing experts? Nope - it’s another example of good marketing for the internet age because here I am blogging about it and adding to the viral buzz which is, of course, what Apple wants. Gnnrrrr.

Internet marketing isn’t about content or message. It’s about reaction to content because in social media, the reaction is the message.

May 26, 2008 | Filed Under business insight, marketing 

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