Anyone else getting nowhere looking for a Sony video camera you can plug a mic into??

I’ve spent over an hour doing Google searches trying to find a Sony camera (actually ANY camera) that has an external microphone input.

Why?  Because as any online media producer knows, most video cameras will give you acceptable image results, but none will give you the audio quality you require.  That’s not because the onboard mics are bad, it’s simply because you need to mic from up close to get acceptable quality.

So. You go to the web and search for what you need.  And you use every combination of words you can think of: video camera, camcorder, mic input, external mic and so on.

Do you think that any of the sellers or manufacturers out there leap out to satisfy that need?  Nope.  Nothing but thousands of tangential, inconsequential references – mostly from people as frustrated as me, looking for the same thing.

So I called Sony UK customer service.

“I’ve got a need that your website isn’t satisfying” I began to the bored front-line Customer Services girl. “I’d like to speak to someone in marketing about it.  It’s a missed opportunity because I know there are quite a few people looking for the same thing”

“I’m sorry” she said “We don’t pacifically (sic) have a marketing department”.

“Oh you do” I told her.  “Yes but they don’t have a customer facing role” she answered back.  At this point I lost the motivation to teach this corporate giant the basics of a customer-focused (as opposed to ‘product-obsessed’) marketing strategy.

Nevertheless, at least she tried to do her best to meet my need.  After 10 minutes on hold listening to horrible music, she returned to say “We do have one – it’s the DCRVX2100E”

Ah yes. This one.

Isn’t it idiotic that I KNOW there are other, cheaper cameras in their product range that have mic inputs.  I JUST CAN’T FIND WHICH ONES and nor can they when asked.

Save yourself 1hr searching online and call Sony UK Customer Services on 08705 111 999.  Be warned, you won’t find out what you need to know – just what they’re geared up to tell you.

Sony, if you want to talk to me about how to make your marketing more customer focussed, I’m available on a consultancy day rate.

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