…you’re heading for a potential reputation problem.
There’s nothing more frustrating than receiving spam. Oh, yes – actually there is. It’s receiving spam that you can’t STOP.
You know the kind; no unsubscribe link and no way of contacting the spammer to get them to take you off their infernal lists. Yes, that list you never asked to be on in the first place. Most people just give up and resign themselves to wading through the spam whenever it comes in. Some, like me, take to social media to force the spammer’s hand.
The fellow in the example (see screengrab, right) left me no way to contact him – and that was what really pissed me off. And remember this, when you piss off a member of the public (or for that matter a customer), they aren’t going to be reasonable about it and the longer it goes on, the less reasonable they’re going to be. And if they can’t get hold of you they’ll resort to social media. Because boy, does it work.
Less than two weeks after I blogged about this spammer, the gentleman in question AND the company he works for picked up my less-than-flattering reference to their practices and got on the phone to me. Good. Now I’ve got your attention. Pity I had to work so hard to get it.
In both cases, I had the opportunity to let them know just how unwelcome their spam was and deliciously, there was nothing in my post they could object to: no libel and no defamation because it was all just fact.
As it happens, both individuals, to their credit, were fairly decent about it when they heard my objection. The spamming gent apologised fairly quickly – and hence I took down the post. So all’s well that ends well – except it will take some months for Google to flush the unflattering entry out of its indexes.
So it’s an important lesson to you folks out there using the internet to market your wares: for your own sakes, don’t spam people. And as a minimum, put an effective and instant ‘unsubscribe’ link on your mails. That way, even if you spam someone by ‘mistake’, you give them the chance to get off your list quickly.