Is it better to deal with an unhappy customer online or should you try to take it offline?
When an unhappy customer blows off steam online, you’ve got a problem. Their comment is increasingly likely to appear somewhere near the top of Google – and that means its going to be read by your prospects and existing customers.
So if you come across someone raging about the service that your company provides in a forum or on a blog, what should you do?
Should you ignore it? Or put together a response? Should you get into a long drawn out discussion with them? Or take it offline and try to deal with it away from the public view? [Read more…]