Spotify invitations: No longer needed with Spotify ‘Open’

Spotify ‘Open’ free to everyone without invitation!

**Ignore the rest of this post and head on over to Spotify!! :-)**

Since the Spotify iPhone app was released there’s been a surge in traffic here looking for Spotify invitations.  Back in January, I played a small part in Spotify’s online marketing strategy – by helping spread the word about the free service and giving out invites.

It was nice to be able to create 600+ accounts for happy people at the time but Spotify’s strategy has moved on, so I’m not able to help any more.

For those of you interested in the way blogging can create traffic to your site, the recent surge in visitors to my site (see stats below) coincides with Spotify’s release of the iPhone app and their return to ‘invite-only’ free membership.  That traffic is the result of one or two carefully-worded and well-timed posts in January 2009.

Picture 3

The Spotify Magic Invite Fairy has been!

Overnight Spotify gave me 5 invites. Great marketing move.

Since their on-site blurb said that invites only came with paid membership, I’d like to think it’s because their clever online reputation monitoring picked up that I blogged positively about it.

Either way, I enjoyed inviting 5 friends. That’s a great piece of marketing.

I used Spotify last night (New Year’s Eve) to power our music at home, resulting in a really nice mix of stuff I’d never normally listen to plus a few deliberate forays down the cul-de-sacs of Memory Lane…

I got an ad every hour or so which was entirely bearable. It remains to be seen whether the premium proposition is irresistible but the battle is half won already with a product I feel good about.

Thanks, Spotify – and well done. A great online reputation / marketing example.