Nothing pulls in viewers like a bit of shock horror, right Tripadvisor?
I’ve said it before and I’ll say it again; this isn’t a good marketing strategy.
Hey, what do I know?
All I know is that this approach to pulling people into the Tripadvisor site does nothing to build my trust in either Tripadvisor’s motives or its methods. Sadly, it’s following that time-honoured, downward trend of all things internet: the more lurid, tacky, salacious and shocking your content and methods, the more money you’ll make.
Pardon me for being…well, not surprised, I suppose is a way of putting it.
Tripadvisor’s slogan used to be ‘Get the truth and then go’. That’s since become ‘The world’s most trusted reviews’ – which is convenient, since it’s now only one small step to change it again to ‘The world’s tackiest reviews’.
Tripadvisor no doubt feels safe behind its US internet libel laws which (to this layman) seem to offer considerable protection to anyone publishing anyone else’s comments about anything. Add the penchant for anonymity in the world of reviews and you have a recipe for sleaze and manipulation.