At least be good at what you’re supposed to be good at!
I’ve lost count of the number of ‘web design / internet marketing’ agency sites I’ve visited only to be astonished to find that they seem to have overlooked the absolute basics of search engine optimisation.
Let’s get something clear here: we’re not talking about clever, complicated nerdy stuff. We’re talking about the absolute basics you need to be doing if you’re to stand even the slightest chance of being found in Google by your prospects.
How can you tell a when a web design company won’t give you that? Well, you don’t have to be an expert. It’s easy to spot when you know what you’re looking for and it’s a fun, if slightly depressing, game you can play right here and right now from the comfort of your own browser.
Here are the rules:
- Go find a web design / internet marketing company online
- Look at the page titles that appear at the top of your browser window when you click on different parts of their site. Do they have the same title on every page? What are the keywords? Does it look like they will help their services get found by their prospects using Google? (Hint: things like “MyCompanyName: Our portfolio” are practically useless)
You’ll be amazed – and eventually bloody annoyed. I only wish more people played this game before they went ahead and contracted someone to develop their website. All too often people end up playing this game after – when it’s too late.
Here’s one I found today. Click on the thumbnail (above right) to zoom in.
“We design online strategy and build software” says the title on every page. Absolutely useless as far as Google is concerned – except in the highly unlikely (frankly bizarre) eventuality that someone out there types the exact words “we design online strategy and build software” into Google in the hope of finding a web designer in their area.
Rather depressingly, this company has also broken Rule # 2 which is if you’re going to showcase something, at least showcase someting YOU’VE made, not someone else – doh!?!)
If you’ve already paid for a website that Google can’t find because the page titles are all something like “We design online strategy and build software” or “Pickled Onion Designs: My portfolio” then all I can say is I hope you won’t make that mistake again. Basic SEO is an elementary part of a basic site – not some exotic luxury!
If on the other hand, you’re still looking around for a company to make your site I hope you’ll play this little game before you hand over your hard-earned money.