Conversation Studio: video blogging meets Twitter

Is Conversation Studio any good for Twittering video bloggers?

‘Conversation Studio’ is a Twitter-enabled video & image & audio podcasting site by Michael Bailey (who created the cute little ‘MyChingo’ audio widget a few years ago).

Seems to me it’s easy to use from my macBook.  What do you think?  Any good?

Or is it an evolutionary dead end just waiting for a video-enabled iPhone to come along and kill it off?

God this stuff rushes on at a pace! How anyone (Michael included) makes any money trying to keep up is beyond me.

Podcasting is dead! Long live Podcasting!

AudioBoo – podcasting meets social media (finally!)

Once upon a time there was a thing called podcasting.

You got some kit together, took a deep breath, recorded your words of wisdom spent hours editing them and then?  Then you faced the daunting technical task of distributing them to an unsuspecting world.

To do that, you had to build a site to host your files and create mysterious (and unfathomable) things called ‘RSS feeds’ so that people could become regular subscribers. The technical stuff was hard enough, but harder still was attracting subscribers in a ‘pre-social media’ era.

‘AudioBoo’ connects podcasting to social media. No more worry about where your stuff lives (they host your audio), no distribution worries (it integrates with Twitter and Facebook plus has its own social network) and no recording hassles (it uses your iPhone as a good quality mic).

Perfect.  Except for the silly name and the fact that there’s no search facility yet although they say they’re working on it.  Makes it hard to, er…network.

And don’t forget that you still have to create interesting, quality content that your market will want to hear :-)

Is podcasting a good business to get into?

‘Is podcasting a good business?’ a student asked me in a phone interview

An old friend of mine, Doug Lyon, who now teaches at the University in Brighton called the other day to ask if one of his students could interview me over the phone about podcasting.

‘So… is podcasting a good business to get into?’ asked Tom towards the end of the interview.

Good question, kid.

“No” I replied. “Podcasting as a business is a non-starter. Business owners don’t wake up thinking ‘aha, I need a podcast’. But that doesn’t mean that there aren’t loads of ways that the same skill set can’t be put to work solving some real issue or problem…”

The problem with ‘podcasting’ is that its inherently self-obsessed – thinking and talking more about itself than about other peoples’ problems. Why wouldn’t it be when the word, first and foremost, is a marketing device for Apple?

When we talk about ‘podcasting’ we’re playing into a marketing loop, doing the bidding of the genius who connected the concept of sending audio and video over the web to their own particular plastic gizmo.

‘Podcasting’, I can tell you authoritatively (ok, reasonably authoritatively since we’ve been doing it for 2 1/2 years) is a non-starter in business terms.

Get over it.

What is a starter, though, is being free enough from the limiting, Apple-serving label to spot where delivering audio & video online can fit into a business’s marketing strategy.

Don’t get me wrong. The potential for ‘podcasting’ is immense. In fact, if anything what we now call ‘podcasting’ would better be called ‘internet radio’ and what we now call ‘internet radio’ (a thing that too often tries to replicate real-world radio) should be done away with altogether.

Why isn’t everyone using this technology then? Because when we’ve outgrown the silly brand-centric name and the ‘new technology’ introspection we’re still left with a problem that hasn’t changed throughout history – which is that creating content worth consuming is just plain hard to do, and always will be.

Podcasting in Devon and Cornwall? Talk to us

pod kitIf you’re a Devon or Cornwall business interested in podcasting – give us a call

Silly name aside, podcasting is an incredibly powerful way to get your business known, liked and trusted - and as we know, people prefer to buy from people they know, like and trust.

You can turn your customers’ ‘dead time’ into ‘getting to know YOU‘ time. You can turn your employees commute into learning time (and save a fortune on workshop attendance and materials).

You can turn what you know about your industry into valuable insights that will give prospects the confidence to choose YOU over the competition

You can become the voice of your industry niche, quickly, easily, inexpensively – and have fun doing it, too.

And you can let your existing happy customers sell your business for you with audio testimonials and audio case studies.

We are the first word in podcasting in the South West UK providing fast, flexible and mobile podcasting that will get your content out to the world in hours, not weeks. LIsten to some of our samples here – and check out our client list here.

Coupled to the huge Google power of blogging and social media strategies, we can turn your thoughts, ideas and insights into valuable intellectual property.

Podcasting is about seizing opportunities now, not later – so if you’re thinking about podcasting, stop thinking and call ‘ mu:kaumedia now!

‘mu:kaumedia (pronounced moo cow!) 01822 610841

How to podcast a conference: our simple setup

Podcasting conferences made easy with our reliable, low-cost setup

Podcasting the speakers at a conference is a great way of capitalising their knowledge and experience and turning it into useful content. You might as well – after all, they’re doing the presentation anyway.

If you’re looking to audio podcast conference speakers, here’s our top ten tips.

1) Most voice, least background noise. That means putting a mic as close to the speaker’s mouth as possible. We always use a wireless ‘tie-pin’ (lavalier) mic to capture our speakers.

2) Buy Sennheiser Freeport wireless mics. The best wireless mics for the least money from the company that also makes the best wireless mics for the most money.

3) Capture the audience questions. Use a hand-held Sennheiser wireless Freeport mic (set to a different channel to the tie-pin mic). If the questions are planned, get the people to sit in the front row and wait for you to bring the mic to them. If not, be prepared to simply pass the mic along the line – whatever it takes to get the questions recorded.

4) Keep channels separate. Run your speaker mic into one channel on your recorder (we use the mAudio Microtrack) and the hand-held into the other. This means you can cut questions into the audio when you edit, omitting any extra mic noise when it’s not in use.

5) Do whatever you can to reduce background noise. Turn things off; move things, relocate if you can. Definitely turn your mobiles off – and ask your speaker to turn his/hers off too.

6) Monitor your levels visually. Set your levels visually first with the headphone volume off. Headphone gain can fool you into thinking you’re recording a strong signal when you aren’t. When you know you’ve got a strong signal, then bring up the headphones’ level.

7) Stop the recording after each talk is in the can and save. If your recorder’s going to crash, it’s better to lose one presentation rather than all of them.

8) Keep a spare set of batteries for everything charging. In our case, that’s 2 x 9V for the wireless mics and 4 x AA for a power-charger pack for the mAudio. Nothing is worse for your professional reputation than blowing a conference with dead batteries.

9) Carry your own extension reel and gaffer tape. Never assume there are enough sockets for what you need, where you need. The gaffer tape will make your snaking cable safe – and stop someone pulling your kit off the table.

10) Take your time mic-ing up your speaker. They’re nervous, you’re nervous (because you’re holding up the whole proceedings) – but just take your time and be calm and focused. Minimise loose wire and friction noise.

That’s it. It’s all about getting a strong, clean recording on the best equipment you can afford. The Sennheisers are about £115 each; the mAudio mp3 recorder about £200, batteries and cables etc about £50.

Go-anywhere professional quality podcasting for interviews, outside location, seminar presentations, conferences.. you name it – all under £500.

This is what I like about podcasting

The means of podcast production and the means of podcast consumption – together in one place. I love the fact that these two small pieces of equipment are the basic components to allow you to talk – and listen – to anyone in the world.

Everything we do is recorded on the m-Audio mp3 recorder. It’s perfect for interviews, events, voicetracks… you name it.

Podcasting and risk aversion

Podcasting presents organisations with the kind of challenges that sometimes don’t occur to the small business or creative individual. The larger the organisation the greater the need to control and safeguard its data and systems and to prevent misuse. As a result, access to media files beyond the firewall is often restricted to prevent employees downloading illegal or copyright media.

The trouble is that these restrictions can also prevent creative exploration of media such as podcasting and blogging. A cultural shift is required even to get podcasting through the front door of most organisations, let alone keep it from becoming just another safe and controlled form of corporate communication.

It’s not an easy balance to strike but we try to emphasise this: the whole point of blogging and podcasting is that they are capable of ‘humanising’ an organisation. Like humans – and unlike most organisations – they are quick, responsive, flexible – and fallible.

6.00am Saturday

I was listening to Donna Papacosta’s ‘Trafcom News’ podcast early Saturday morning and emailing her to comment on an episode of the podcast titled ‘Audio is Not the Poor Cousin of Video’.

What’s great about this medium is the sequence of events:

Wake up, can’t go back to sleep

Listen to Donna’s podcast

Feel the urge to comment, go grab the iBook

Send email and feel part of the show…

Take picture with phone to sum it up

‘mu:kaumedia – Tourism 2007 podcasters

tourism 2007

We’re going to be podcasting Tourism 2007 – the national tourism and marketing conference coming this year from Torquay, Devon. It’s going to be big with plenty of top speakers, resources and sponsorship opportunities. Listen to conference organiser, Oliver Stone of Alicia Media.

We’ll be putting out a podcast every two weeks running up to the conference, running interactive podcasting demos from the show and uploading the keynote talks and opinions.

We’re looking for sponsorship for each of those podcast episodes as well as the demonstration workshops. The benefits for sponsors include prominent logo links on the Tourism 2007 site, a business feature on the podcast (being promoted to 7,000 businesses every 2 weeks leading up to the show) and prominent branding at the live demos during the show.

If you’re interested, please call Sam on 01822 610841