Taking SSWI to the CIPD

Alright, enough with the acronyms. Brian Griffin and I spent a very interesting and productive day as exhibitors at the Devon and Cornwall annual Chartered Institute of Personnel and Development conference held at St.Mellion in Cornwall. Because of the CIPD’s focus on learning and development, people related to ‘Selling Services with Integrity’ very differently compared, for example, to how they would at a generalist show such as Business SouthWest.

It demonstrates that exhibiting to a smaller, more appropriate audience dramatically changes the way a product is received. Obvious signs were the way people listened to the programme on the demo iPods: some stayed plugged in for up to 5 minutes at a time. That’s people listening to the content, rather than the sound.

October 20, 2007 | Filed Under news 

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