Be the answer

Where there’s a gap in information, use your blog to fill it

A subtle, but great benefit of blogging is that wherever you find annoyingly unanswered questions in your field, you can answer them - and in doing so, bring people to your site.

A week or so ago, I wrote about the struggle to find a common-sense guide to using Flash audio players in Wordpress. You know, something that a 45 year old could understand. Of course, I couldn’t find anything and I grumbled about it in the blog. A week later, I noticed that someone visited us via a Google search on ‘plugin flash audio player wordpress’.

I repeated the search in Google and was surprised to find this blog at the bottom of page 3.

So when you come across a knowledge-gap, why not use a blog to fill it - because if you’re looking for an answer you can be sure that other people are, too.

May 21, 2008 | Filed Under Benefits of blogging 

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