The Best of.. goes over to audio testimonials

Award-winning local services directory The Best Of used to claim the only ‘talking ad’ in town. Now, with a recent shift towards public reviews of featured businesses, it looks like they’re turning their talking ads into talking testimonials.

We’ve always believed that TBO is the leader in its field - and deservedly so. TBO is built around a solid core of search engine optimisation and Pay-Per-Click expertise, packing a heavy punch in the Google visibility stakes.

But right now, the market is saturated with local business portals, directories and e-zines all trying to build themselves up from nothing. Many are busy selling their ‘franchise’ before the business model has even been tested. The best emulate TBO, offering a degree of search engine visibility. The worst offer nothing but a paper directory or magazine transposed badly to the web and offering little or no search engine visibility for their advertisers. And that’s putting it kindly.

Keeping an eye on the The Best Of over the last year has shown that the business is taking the word ‘Best’ in it’s name seriously. Anyone can advertise in any directory - but only the best can attract word-of-mouth recommendations and positive reviews.

It’s worth remembering that there’s a difference between testimonials and feedback, though. Testimonials are positive recommendations from existing customers. Feedback is whatever the customer needs to say - positive or negative. Handling testimonials is as simple as getting them and showcasing them whereas handling feedback requires the ability to respond openly and constructively to whatever the customer has to say.

August 10, 2007 | Filed Under news 

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