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	<title>Comments on: The Best of.. goes over to audio testimonials</title>
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		<title>By: Sam Deeks</title>
		<link>http://www.mukaumedia.co.uk/the-best-of-goes-over-to-audio-testimonials/#comment-6048</link>
		<dc:creator>Sam Deeks</dc:creator>
		<pubDate>Sat, 13 Feb 2010 10:19:55 +0000</pubDate>
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		<description>Thanks for your comment, Nick and for your clarification about choosing only the best customers based on recommendations and positive customer feedback. I guess you&#039;re saying that the franchisee assesses a company&#039;s reputation with it&#039;s customers before accepting on to TBO? Is that an old-fashioned, &#039;word-of-mouth&#039; process?</description>
		<content:encoded><![CDATA[<p>Thanks for your comment, Nick and for your clarification about choosing only the best customers based on recommendations and positive customer feedback. I guess you&#8217;re saying that the franchisee assesses a company&#8217;s reputation with it&#8217;s customers before accepting on to TBO? Is that an old-fashioned, &#8216;word-of-mouth&#8217; process?</p>
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		<title>By: Nick Taimitarha</title>
		<link>http://www.mukaumedia.co.uk/the-best-of-goes-over-to-audio-testimonials/#comment-6046</link>
		<dc:creator>Nick Taimitarha</dc:creator>
		<pubDate>Sat, 13 Feb 2010 09:42:44 +0000</pubDate>
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		<description>As a franchisee of thebestof, it&#039;s great to be recognised here as part of an organisation that&#039;s a &#039;leader in its field&#039;. 

Over the last few years others have tried to copy our business model - and I&#039;ve personally seen some that have ended in tears. That gives me no pleasure, because honest people have lost money by investing in the wrong franchise.

From a franchisee perspective, I can vouch for thebestof head office team - I believe they offer one of the best levels of support of any franchise in the UK. They continue to invest heavily to ensure our technology is ahead of the curve - and they keep us motivated!

This is a tough business, but we are succeeding by constantly innovating our service. Online marketing is now just one of the many ways we help promote and connect reputable local businesses - these include door drop marketing, handy guides, social business networking events, exhibitions and radio advertising.

There&#039;s one point in your article that I need to clariy. We actually don&#039;t take on any company that wants to join, we genuinely seek to only champion a select number of businesses based on recommenations and positive customer feedback. Typically these are independent owner-managed firms that really go the extra mile and have loyal customers.</description>
		<content:encoded><![CDATA[<p>As a franchisee of thebestof, it&#8217;s great to be recognised here as part of an organisation that&#8217;s a &#8216;leader in its field&#8217;. </p>
<p>Over the last few years others have tried to copy our business model &#8211; and I&#8217;ve personally seen some that have ended in tears. That gives me no pleasure, because honest people have lost money by investing in the wrong franchise.</p>
<p>From a franchisee perspective, I can vouch for thebestof head office team &#8211; I believe they offer one of the best levels of support of any franchise in the UK. They continue to invest heavily to ensure our technology is ahead of the curve &#8211; and they keep us motivated!</p>
<p>This is a tough business, but we are succeeding by constantly innovating our service. Online marketing is now just one of the many ways we help promote and connect reputable local businesses &#8211; these include door drop marketing, handy guides, social business networking events, exhibitions and radio advertising.</p>
<p>There&#8217;s one point in your article that I need to clariy. We actually don&#8217;t take on any company that wants to join, we genuinely seek to only champion a select number of businesses based on recommenations and positive customer feedback. Typically these are independent owner-managed firms that really go the extra mile and have loyal customers.</p>
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