The Ultimate Question:

“Would you refer us to your friends?” The simplest customer satisfaction survey in the world consists of that one, single question.

I’m in the middle of burning 200 sample audio CDs to take to a couple of conferences in the New Year. I started off running 5 machines. 4 PC laptops, 1 Mac iBook.

Score so far: iBook 5 CDs failed to burn. PC laptop none.

That’s the 2 year old Mac iBook - the one that crashes with a flashing red, green and blue screen every time its left unattended. Sister to the iMac G5 we bought at the same time with the failed power supply and now failing VRAM.

So.

Would you recommend Mac to your friends, Sam?

No.

December 22, 2007 | Filed Under business insight, marketing 

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