Feedback: what stops me completing my Touch Local listing

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Update: 10th Feb 2010 – response from Touch Local customer services (scroll down to read comments)

[Note: this original post was made in Nov 2008]

I got an email from Touch Local this morning saying that if I completed my profile, I stood a chance of winning £2000 cash.

The on-site copy reminds you that the more detailed information you provide about your business, the more chance you stand of creating confidence in prospects. A quick glance showed my profile is a depressing 11% complete.

The kind of information required to complete your profile is on one level perfectly logical. On another level though, it’s a complete turn off.

I suddenly found myself faced with what could be an hour’s work to complete a profile on a promise of benefits about which I’m already dubious – to provide the kind of information that I’ve already spent a great deal of time and effort compiling here on our site.

A listing that requires a lot of effort is off-putting particularly when the benefits are moot, to say the least. One that requires all that effort AND duplicates what we’ve already spent time and energy on feels even more off-putting – especially considering the free listing will be plastered with Google ads for your competitors!

I just found myself making a snap judgment: can I be bothered to invest any more effort?

The answer was no.

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