Has TripAdvisor changed its slogan in response to its own online reputation problems?
Look at the old TripAdvisor logo and slogan and compare it to the new one. ‘Get the truth and then go’ has become ‘World’s most trusted travel advice’.
An interesting change from an online reputation point of view because TripAdvisor seems to attract a fair bit of controversy about the credibility of the reviews it presents on its site. Some people think it doesn’t do enough to ensure the veracity of the reviews it hosts. Others accuse it of being downright fraudulent, working to agendas unknown (and unproven).
Some of us understand the problems it must face in presenting effectively anonymous reviews when so much is at stake in terms of hoteliers’ livelihoods. It’s a minefield – one that I wouldn’t want to walk into.
I’ve written several reviews and they’ve all been posted without problem. I’ve made booking decisions based on what I’ve read (in the reviews and between the lines) and I’ve found it generally useful. I do think, though, that TripAdvisor could do more to improve consumer confidence in its reviews – not least by countering some of the critical comments out there that are easy enough to find if you’re looking.
Whatever you think about TripAdvisor, this name change catches the eye. And the owl has got smaller too. It’s as if someone’s saying ‘Ok, you’re right, we can’t guarantee these reviews are the truth – but heck, they’re still better than anything else out there’.
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